Shop Shopping Center Operations Manager

Position: TikTok Shop Shopping Center Operations Manager
About the team:

Tik Tok Shop is an e-commerce platform fully integrated into Tik Tok.

We are looking for a Shopping Center Operations Manager to drive the growth of Tik Tok Shop's Shopping Center business in the UK. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the UK consumers and the local e-commerce competitive landscape, and the ability to turn data insights into actionable business strategies.

You will work closely with multiple cross-functional teams — including Product, Algorithm, Recommendation, Category, Marketing, and central operations — to continuously improve the Shopping Center user experience and drive sustainable business growth.

Roles & Responsibilities
- Channel Operations:
Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local UK consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
- Product Incubation:
Improve product cold-start efficiency in the UK market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
- User Operations:
Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
- Cross-team Strategy & Execution:
Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements

Minimum Qualifications
- Experience in e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of the UK e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce competitive landscape, and fulfillment/returns expectations
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit click add-to-cart order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1

Preferred Qualifications - A deep understanding of the EU e-commerce landscape is highly desirable.

- Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.

- Excellent cross-cultural and cross-team communication and collaboration skills

Req : A00635A