Licensing Manager - Sweaty Betty

We burst onto the scene as the OGs of female-first active wear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them.
Our sisterhood treats every day like it’s made for moving, and we’re always pushing to do better too. Like using responsibly sourced materials, launching our first‑ever Fem Tech collection – designed to keep you moving through menstruation, maternity and menopause – and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.
This is an exciting opportunity to join us as a Licensing Manager as we continue our mission to empower women through fitness and beyond. You in?
Our Values:
WE REALLY CARE FIRST, BEST, BRAVEST OUR STRENGTH IS IN EACH OTHER STAND UP, SPEAK UP, SHOUT OUT.
The Licensing Manager is responsible for the end to end management of Sweaty Betty’s global licensing partnerships, ensuring licensed product is brand right, commercially strong and operationally robust, while also shaping and delivering future licensing opportunities that introduce Sweaty Betty to new consumers, categories and occasions. This role is both hands on and strategic: owning the day to day running of the licensing function (including all product approvals, end to end system management and partner governance), while proactively identifying, pitching and landing new licensing partnerships that drive incremental revenue and brand elevation.

• Own the end‑to‑end operational management of all existing licensing partnerships, acting as the central point of contact internally and externally.

• Lead all product approvals across licensed categories, ensuring product, materials, branding, fit, quality and storytelling meet Sweaty Betty’s brand, design and performance standards.

• Partner cross‑functionally with Product, Design, Brand, Legal, Supply Chain and Commercial teams to guide the licensed product lifecycle from conception through to market.

• Ensure all licensees operate in line with brand guidelines, seasonal direction, sustainability standards, and commercial terms.

• Manage timelines, range plans, end to end system management, critical paths and sign‑off processes to ensure on‑time, right‑first‑time delivery.

• Support contract adherence and renewals in partnership with Legal and Finance, ensuring clarity on royalties, reporting, compliance and performance against plan.

• Act as a guardian of the Sweaty Betty brand within all licensed categories, ensuring products feel purposeful, elevated and true to the brand’s female‑first, performance‑led ethos.

• Review and approve all licensed product visuals, packaging, marketing assets and brand usage prior to go‑to‑market.

• Ensure licensed ranges complement (not dilute or compete with) the core Sweaty Betty assortment.

• Bring a critical eye to product quality, pricing architecture and consumer relevance across licensed categories.

• Define and evolve a clear licensing strategy: identifying the right categories, regions, partners and consumer entry points for Sweaty Betty.

• Proactively identify new licensing opportunities (e.g. new categories, demographics or international markets) that:

• Reach new or adjacent consumers

• Drive incremental, profitable revenue

• Strengthen brand perception and brand stretch

• Build compelling business cases and partner propositions, including brand rationale, commercial forecasts and risk assessment

• Lead early‑stage conversations with prospective partners and manage evaluation through to approval and contract stage.

• Stay close to market, consumer and competitor trends to ensure licensing opportunities feel modern, differentiated and future‑fit.

• Confidently influence senior stakeholders across Brand, Product and Commercial functions without direct authority.

• Present licensing plans, opportunities and performance updates clearly and credibly to leadership teams.

• Act as a collaborative partner to licensees, balancing commercial…