Markets Activation Senior Manager

Ideas | People | Trust We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world. We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them. We’ll broaden your horizons Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters.

You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one. Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.

From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing. We’ll help you succeed In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability. You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed.

You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business. The Sales and Marketing team are looking to recruit Markets Activation Senior Managers. Roles are based in the London, Baker Street office.

The Markets Activation Senior Manager is deployed into a defined area of the business and is responsible for developing and delivering business development strategy and plan aligned to growth and market priority areas, including the firm’s Target and Priority Client programmes. The role builds sponsorship and shared agreement with senior stakeholders on partner routines, business development focus and success measures, and ensures activity is delivered through business development standards and ways of working.

Working closely with the Head of Markets Activation, this role connects firm direction to local execution—maximising adoption of central Proposition Packs and business development Packs, identifying gaps, and coordinating cross-functional collaboration to enable solution‑led selling. The role acts as a change agent by embedding best practice, improving adoption, and using insight and KPIs to drive interventions.

Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions. Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures. Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow‑through expectations. Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.

Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns. Ensure markets activation work remains solution‑led by connecting buyer needs to the firm’s solutions, proof points and differentiators. Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.

Coordinate timing and dependencies with Campaigns, Content, Digital and Design…