Lead Product Manager - Cash Products

Description Millions of people want to grow their money but don't know where to start. More than 90% of adults don’t access traditional financial advice. That's the gap Plum was built to close.

We're building the proactive money platform that makes it easy for people to smartly and sustainably grow their money. Whether you're stashing the cash for tea and toast in your first home or catching some rays during retirement, we've got your back.

Since 2016, millions of people across 10 European markets have set aside more than 10 billion with Plum. But what we're most excited about is what comes next and the opportunity for our people to help shape it.

We're now going after something even bigger: the 2 trillion+ advised market in the UK and beyond, currently locked behind high fees and complexity. By combining AI-driven financial guidance with the products people actually need, we're building a solution for everyone, not just the wealthy few.

At Plum, you'll be part of a team that's ambitious, curious and driven. We move fast, learn from what doesn't work, challenge the status quo and, most importantly, build something that makes people's lives better. We believe great ideas can come from anywhere, and that the best work happens when people feel trusted to take ownership, collaborate openly and bring their whole selves to work.

Join nearly 300 Plumsters and be part of a team shaping the future of money

The Role Cash Products is one of Plum's most strategically important areas, sitting at the intersection of regulated financial products and customer growth. The domain spans Tax Wrappers (LISA, CISA) and Savings (Easy Access, Notice Accounts), serving customers who trust us with their most meaningful financial goals.

We're looking for a Lead Product Manager to own this domain end-to-end. This is a senior individual contributor role with large scope: you'll develop novel approaches to long-standing problems, set the bar for craft and rigour across Cash Products, and deliver high-impact outcomes without needing a management layer between you and the work.

Requirements What You Will DoOwn the Cash Products domain across Tax Wrappers and Savings, including strategy, roadmap, and execution across two squads

Build prioritisation frameworks grounded in company goals, commercial logic, and user motivation, and defend them clearly to stakeholders

Work with design end to end, including content, IA, and interaction, and collab closely with designers to raise the quality bar, not just ship features

Partner with engineering on scoping, sizing, and scope hammering, making sharp trade-offs that preserve outcome without ballooning build time Coordinate launches across the wider org, including marketing, compliance, CX, and ops, owning the go-to-market as much as the product

Set the standard for how product is done in Cash Products: from how we run discovery to how we write specs to how we measure success

Work with Compliance and Risk to navigate regulations and ISA/HMRC rules as a product constraint, not a blocker

Partner with Finance and Commercial to define competitive rate structures, understand distribution economics, and build the business logic behind product bets Identify opportunities to improve how the squads work: refine discovery processes, sharpen rituals, and fix workflows that slow the team down Coach and support the squad PMs, helping them grow in their roles through feedback, shared context, and raising the quality bar together

Work at the group level to create synergies between Tax Wrappers and Savings: surface cross-squad opportunities, align roadmaps where it matters, and avoid duplicated effort

Drive features and ideas that help users build better financial habits: automated deposits, goal-based recommendations, and journeys that turn single-product users into multi-product users

Who You Are7+ years in product management, with significant time in financial services or another regulated, trust-sensitive spaceA strong researcher and synthesiser: you can turn qualitative signals, quantitative data, and regulatory context into a clear point of view and a prioritised list

Deep commercial acumen: understands how rates are set and calculated, how savings distribution works, what drives competitive positioning, and how to make a financial case for a product decision

Fluent in ISA and savings mechanics, AER vs gross rate distinctions, and the commercial logic of cash products (or able to get there fast)
Deeply hands-on: you write the brief, sit in the design critique, join the engineering refinement, and draft the launch comms yourself

Sharp on business logic: you can build the financial case for a feature, stress-test assumptions, and walk a stakeholder through the numbers without blinking

Experimental by instinct: you default to hypothesis-driven approaches, design tests before you design solutions, and iterate based on evidence

Excellent written and verbal communicator, with the ability to distil complexity for technical and…