Product Insights Analyst

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme.

Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, Easy Jet, HSBC, Chase, HDFC.Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

Purpose of the Job As a Product Insights Analyst, you will enable data-informed product management by ensuring our products and capabilities are measurable by design and that Product teams have the insights needed to make confident decisions.

Working closely with Product Managers, Engineering and the Data team, you will define product data, analytics and reporting requirements and analyse product, customer and commercial performance to identify opportunities across our ecosystem.

You will combine analytical rigour with commercial awareness to identify where improvements to customer journeys, product experiences and feature visibility can increase engagement, conversion, revenue and customer value. While not owning the P&L, you will play a critical role in helping Product understand the commercial impact of product decisions and recommend opportunities to optimise business performance.

You will own the Product Analytics Requirements for significant product initiatives, ensuring success measures, tracking requirements and reporting needs are defined as part of the Product Requirements Document (PRD) and delivered alongside the product itself.

Acting as the bridge between Product and Data, you will help ensure analytics capabilities evolve alongside our products, enabling Product teams to continuously improve customer experiences and commercial performance through reliable, actionable insight.

Key Responsibilities Partner with Product Managers during discovery to define product success measures, KPIs and measurement frameworks for new products, capabilities and enhancements.

Own the Product Analytics Requirements within Product Requirements Documents (PRDs), including success metrics, event tracking, reporting requirements and post-launch measures of success.

Define clear product requirements for Engineering and Data teams.

Work closely with Engineering and Data teams to ensure tracking, telemetry, event capture and data models are implemented accurately and consistently.

Validate analytics implementations prior to release, ensuring product instrumentation meets agreed requirements.

Develop and maintain dashboards and reporting that provide visibility of product health, customer behaviour, feature adoption, operational performance and business outcomes.

Monitor the product and commercial performance of products and capabilities, identifying trends, opportunities and risks across customer adoption, conversion, utilisation, customer engagement and revenue…