Product Development Manager: Products

Fresh Food, Happy Dogs.

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet.

Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition.

This role sits within the Product Development team, reporting to the Product Development Director. You’ll own our Additional Products category end-to-end, spotting opportunities, shaping concepts, delivering launches, and deciding what stays, grows, or goes. You’ll also own product lines across wellness, gifting, food and non-food, combining the customer rigour of an innovator with the execution focus of an NPD lead, always raising the bar on how and what we deliver while staying true to the customer and ensuring every product has a clear reason to exist.

The nitty-gritty: This role is UK-based in either London or our kitchen in Doncaster. It’s a 15-month maternity cover
, with genuine potential to stay with us beyond the placement if you’re successful in the role and interested in moving into another role at a relevant level within the team or wider squad.

We’re a hybrid squad working across the UK, owning the product pipelines for both Butternut Box and Marro. We’re the foundation of what the business builds: great food, strong nutrition and products that genuinely improve pets’ health. We own what the physical product looks like and how it delivers real benefits for dogs and cats. We’re deliberately lean and close-knit, so everyone gets stuck in, has real ownership and plenty of opportunity to develop and progress.

What brings us together is a deep belief in our products, our category and the power of fresh food to improve pets’ lives.

You’ll own and help shape the long‑term roadmap for additional products and gifting across both brands. You will:

• Shape the pipeline, prioritising what we develop now, next, and later based on customer, market, and commercial opportunity.
• Identify and develop new product opportunities through market, customer, and competitor insight.
• Lead reformulations and make clear decisions on products that no longer deliver against their role or potential.
• Partner with third‑party manufacturers and suppliers to identify, develop, and bring new opportunities to market.

You’ll own the product itself, from concept and recipe through to specification, testing, launch, and post‑launch performance. You will:

• Own the development of both food and non‑food products, ensuring every range remains true to its brief and has a clear reason to exist.
• Develop and sign off recipes, specifications, and nutritional targets in partnership with manufacturing teams.
• Lead factory and line trials, resolving technical issues and ensuring products are ready for scale‑up and launch.
• Define and interpret the testing required to prove product performance, including palatability, stability and shelf‑life, sensory, and analytical testing, and use the evidence to drive decisions.
• Own claim substantiation end to end, ensuring every claim is supported by robust evidence and removing those that cannot be substantiated.
• Lead product launches, equipping customer‑facing teams for go‑to‑market and conducting rigorous post‑launch reviews to identify learnings and improvements.
• Maintain product briefs, specifications, and supporting documentation to an exceptionally high standard.
• Work with the Projects team to continuously improve ways of working,…