Lead Product Manager

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.

VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

As Lead Product Manager, you will be accountable for translating business and customer needs into a clear product strategy and measurable outcomes. You will lead cross-functional teams through discovery, development, launch and continuous improvement, while building alignment across senior stakeholders, clients and delivery teams.

This is a strategic leadership role, not solely a backlog-management position. We are looking for someone who can operate confidently from product vision and commercial strategy through to detailed execution.

Product vision, strategy and roadmap:

• Own and communicate the product vision, strategy and long-term direction
• Align the product strategy with organisational objectives, customer needs, commercial priorities and the wider strategy.
• Define the target customer, value proposition, product principles and strategic outcomes.
• Develop and maintain an outcome-focused product roadmap spanning multiple work streams or product squads.
• Translate market insight, customer problems, operational needs and technology opportunities into clear product opportunities.
• Balance short-term delivery with longer-term platform capabilities, scalability, technical health and innovation.
• Lead product investment decisions and clearly articulate the expected customer and business value.

Customer discovery and market leadership:

• Lead customer discovery, user research, journey mapping, problem definition and validation activities.
• Identify opportunities to improve workflows, efficiency, collaboration and visibility.
• Use customer insight, market research and competitive analysis to inform product decisions.

Cross-functional leadership and delivery

• Lead multidisciplinary teams across Product, Engineering, Architecture, UX/UI, Data, AI, Quality Assurance, Security and Operations.
• Provide clarity on the customer problem, desired outcomes, priorities and decision-making principles.
• Establish effective discovery and delivery practices across the product lifecycle.
• Ensure product teams have clear epics, requirements, user stories, acceptance criteria and measurable outcomes.
• Work closely with engineering teams to make pragmatic trade-offs between scope, quality, time, cost and technical risk.
• Maintain a healthy, prioritised backlog without losing sight of the wider product strategy.
• Identify and remove blockers, manage delivery risks and resolve cross-team dependencies.
• Lead release planning, readiness reviews, rollout planning and post-launch evaluation.
• Continuously improve product and delivery ways of working across the programme.
• Use Agile approaches pragmatically, including Scrum, Kanban and continuous discovery practices.

Senior stakeholder and executive engagement:

• Act as the primary product representative for senior internal stakeholders, clients and programme governance forums.
• Communicate product strategy, progress, outcomes, risks, dependencies and trade-offs clearly to both technical and non-technical audiences.
• Build alignment across global, regional and functional stakeholders…