Head of Strategy and Product Consulting

Head of Strategy and Product Consulting A leading global provider of new generation IT solutions to the global Travel, Transportation and Logistics industries is looking for a Head of Strategy and Product Consulting for their Loyalty software product Line of Business. The Head of Strategy and Product Consulting is the companys loyalty strategy expert. This role operates at the intersection of platform strategy, commercial positioning and market-facing expertise and leads the Strategic Product Consulting group.

The role is shaping how the product is positioned and monetised today and how it will be designed for the future. Areas of Responsibility Product Line Strategy Own the product strategy. This is the central intellectual and commercial output of the role a living strategic direction that is coherent, differentiated, and operationally grounded. The Head of Strategic Product Consulting synthesises four distinct streams of intelligence into a single, authoritative strategic direction for the platform:
Competitive intelligence:
Maintain a rigorous, honest, and current assessment of where the product leads, where it is at parity and where it has gaps relative to direct competitors and emerging entrants. Translate that assessment into specific platform investment decisions. Technology outlook: T rack relevant developments in AI, real-time data infrastructure, composable loyalty architectures and open partner ecosystems. Identify which technology shifts represent platform opportunities and which represent existential risks to the products positioning.

Account signals:
Aggregate intelligence from live customer deployments. Pipeline data:
Work with Sales to identify which capability gaps are causing deal losses or delays and weight those signals appropriately in the strategic plan. Lead the annual strategy review cycle in collaboration with Strategic Product Managers (SPMs) across member experience, partner management, and engagement. Translate the three-year strategy into an annual plan that SPMs can ope rationalise in their respective domains with clear priorities, sequenced investments and defined trade-offs.

Market Positioning & Competitive Narrative Define the target market segments and total addressable market (TAM) based on the defined product strategy and construct and own the competitive positioning within these segments. Define target market segments and potential and maintain a quantitative assessment of the addressable market. Maintain a competitive map: for each relevant competitor and capability dimension, document the products honest position (lead, parity, or gap) and keep it current as the market moves.

Construct win themes and differentiation narratives for the products current (and future) core market segments: airline loyalty programmes, cruise loyalty, hospitality loyalty and travel group multi-brand programmes. Ensure narrative consistency across Sales, Presales, Consulting and Marketing. Develop and publish points of view on the future of travel loyalty in conference keynotes, white papers, analyst briefings and executive round tables. This thought leadership is a positioning instrument, not a content marketing exercise.

Monetisation & Commercial Model Own the commercial model. Pricing and packaging decisions directly determine the revenue potential, competitive positioning and the value customers believe they are receiving. The Head of Strategic Product Consulting is the decision-maker on these questions not a contributor to them. Pricing model: define and maintain the pricing architecture across the relevant models (per active member, per transaction, hybrid or outcome-based), ensuring the model is competitive, scalable and aligned with how customers measure value from their loyalty investment.

Module packaging : determine how the functional capabilities are bundled, tiered and sequenced for different customer segments and deployment profiles. Define entry-level, standard and premium configurations that create clear expansion paths. Expansion path design : architect the commercial logic that enables a customer who starts with core programme management to expand into additional modules or components Deal structuring : deliver the commercial framework for business opportunities and direct on non-standard deal structures, multi-product bundles and strategic partnership pricing.

Define the guardrails within which Sales operates autonomously and the thresholds above which exceptions require escalation. Pricing guidelines for Sales : translate the commercial model into clear, usable guidance that Sales teams can apply in pursuit and negotiation. Maintain those guidelines as the market and competitive landscape evolve. Strategic Customer Engagement & Presales Authority Lead high-value customer consulting engagements and act as the senior product authority in major pursuit cycles.

Embed directly in customer environments to surface loyalty strategy gaps, map their operating model against…