Pre-Sales, Go To Market Manager

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Pre-Sales, Go To Market Manager Corporate Solutions Overview

The Pre-Sales Commercialization and Go To Market team for Corporate Solutions is the connective tissue between global product and regional execution, ensuring business development teams have what they need to translate product strategy to revenue generation.

• Evolve and operationalize the business narrative, ensuring it drives strategic alignment and execution across the organization
• Support Corporate Solutions' external narrative oversight in partnership with Investor Relations, including earnings preparation and other investor-facing moments (e.g. ICM), ensuring themes are strategically present and grounded in the most important proof points
• Oversee sales pipeline and wins review to identify where case studies, client stories, and proof points should be developed to support external engagement and internal education
• Develop strategy and execution plans to launch and accelerate product adoption, delivering a seamless  One Mastercard  experience for clients

• Support on creation of high-impact sales assets geared to target personas (pitch decks, case studies, demos, and GTM / solution sales playbooks) that translate product capabilities into compelling commercial storytelling in partnership with solutions collateral lead
• Evaluate the effectiveness of enablement efforts through product adoption, sales engagement, and performance indicators and use success metrics to continuously refine narrative
• Drive narrative alignment and content hygiene across the sales repository (e.g., Seismic), ensuring consistency, quality, and ease of use for sellers
• Scale sales effectiveness moments (e.g., sales kick-offs, enablement programs), tracking training completion and pass rates and continuously improving materials based on field feedback and adoption data
• Support GTM governance forums and routines (launch readiness, deal governance, adoption reviews) to surface issues early and drive course correction

• Partner with Marketing to drive client engagement and demand generation, aligning business strategy to campaign execution and ensuring coherence across thought leadership, campaigns, and sales motions
• Collaborate with Marketing on client event strategy, integrated campaigns, and always-on demand generation efforts
• Oversee prioritization and alignment of marketing investment to ensure tight linkage to strategic priorities, product deliverables and sales motions

• Experience crafting clear narratives and impactful client value propositions
• Experience managing Salesforce data input / sales pipeline, reporting, hygiene, for a high performing, global sales organization
• Experience in partnering with Marketing and Communications to execute strategy, lead generation efforts, and impact reporting
• Experience partnering with or on global business development, sales enablement and operation teams
• Self-starter that works autonomously and takes initiative. The perfect person for this role independently identifies organizational / process gaps and takes it upon themselves to create a solution
• Strong business judgement, influencing skills,…