Head of Customer Adoption, EMEA
Job in
London, Greater London, W1B, England, UK
Listed on 2026-09-16
Listing for:
Fourth
Full Time
position Listed on 2026-09-16
Job specializations:
-
Business
Client Relationship Management, Customer Success Management
Job Description & How to Apply Below
The combined company’s complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE. Interested in joining our smart, fun, and talented team?
Position Overview The Head of Customer Adoption, EMEA is a senior leadership role owning the Independent and SMB segments of Fourth's EMEA customer base — approximately 25% of EMEA revenue. The role leads Independent Customer Care, SMB Customer Adoption, and Digital Customer Success across engagement models from tech-touch to relationship-hybrid, building an adoption- and ROI-focused CS model in partnership with the Senior Director, Customer Success, EMEA.
Success is measured by Net Revenue Retention across the portfolio.
Primary Responsibilities Leadership & Team Development
• Lead and coach the Customer Adoption, Digital CS, and Customer Product Marketing teams
• Set performance expectations aligned to each role's engagement model and commercial outcomes
• First escalation point for complex customer, commercial, and team-level challenges
Commercial Ownership & Revenue Retention
• Own NRR/GRR across the SMB and transactional portfolio (~25% of EMEA revenue)
• Build frameworks to identify, qualify, and convert expansion opportunities
• Report retention performance, at-risk accounts, and pipeline to the Senior Director of CSTech-Touch Strategy & Digital CS Collaboration
• Partner with the Digital CSM to design, deploy, and iterate automated, self-serve programmes
• Champion data-driven engagement using usage data, health scores, and churn signals
• Adjust the tech-touch/human balance by segment, lifecycle stage, or market condition
Adoption & ROI-Focused CS Model
• Champion an adoption-first, ROI-focused philosophy across the team
• Own the adoption maturity framework and segmentation logic with the Digital CSM
• Monitor adoption metrics, flag underperforming cohorts, and design targeted interventions
Customer Escalation & Advocacy
• Senior escalation point for complex Independent & SMB situations
• Voice of the transactional/SMB customer to Product, Marketing, and CS leadership
• Uphold a customer-first mindset with strong CSAT/NPS and consistent service standards
Cross-Functional Collaboration
• Align Customer Adoption with EMEA strategy alongside EMEA Leadership
• Represent SMB in Product and Marketing planning — roadmap, campaigns, engagement
• Partner with Emerging & Enterprise CS on smooth tier transitions, up and down
Key Skills and Competencies
• Proven senior CS leadership track record in SaaS/tech
• Led diverse teams across tech-touch and relationship-led engagement models
• Strong commercial acumen — owns NRR/GRR and renewal pipelines
• Deep expertise in tech-touch/digital-first CS models at scale
• Credible senior communicator, comfortable with escalations and C-suite
• Analytically fluent — uses data and commercial metrics to drive decisions
Preferred Experience and/or Qualifications
• Hospitality industry background or strong familiarity
• Led a function spanning multiple sub-segments with distinct dynamics
• Built or scaled a Digital…
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