Senior Coordinator, Marketing & BD Operations

Location: Greater London

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace.

The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

Position Summary The Senior Coordinator, Marketing & BD Operations plays a key role within the M&BD Operations team, enabling the wider Marketing & Business Development function to operate efficiently, consistently and at scale while delivering against its goals and strategic priorities. Working under the guidance of Specialists, Team Leads and senior team members, the role provides high-quality operational support across core M&BD processes, including matter capture, legal-directory and awards submissions, pitches and league-table reporting.

The Senior Coordinator provides essential support to help the team make informed Business Development decisions, including those relating to developments in key sectors, industry groups and client opportunities. The role undertakes fact-finding and analysis, applies sound judgement based on prior experience and supports the timely resolution of a broad range of Business Development needs.

The role has a direct impact on the team’s day-to-day effectiveness by maintaining high standards of work and co-ordinating the smooth delivery of Business Development initiatives, particularly client pitches, proposals and capability statements. The Senior Coordinator may supervise or act as an informal resource for junior colleagues and administrative roles, providing guidance within established processes and escalating atypical or complex matters where appropriate.

Duties and responsibilities

Business Development Support and Analysis Provide support and guidance to team members on standard Business Development matters, processes and activities.

Conduct fact-finding exercises, research and analysis to support informed decision-making on client, sector, industry and market-related matters.

Gather, evaluate and synthesise information from multiple sources, providing informed and practical judgement based on available data and prior experience.

Monitor industry trends, competitive developments and relevant market activity to inform Business Development decisions, strategic planning and client-targeting activity.

Maintain a comprehensive understanding of the processes, procedures, systems and platforms used within the M&BD Operations discipline.

Work with appropriate independence on established activities, seeking guidance and escalating complex, unusual or material issues when required.

Strategic Planning and Client Cultivation Gather and organise research on priority clients, prospects, sectors and industry trends to support strategic planning and client cultivation activity.

Maintain and update client lists, contact databases and records of client interactions, ensuring accurate information is available for planning, outreach, tracking and reporting.

Support the scheduling and logistics of client meetings, events and follow-up activities.

Support the co-ordination of client-feedback activities, including scheduling, preparing materials and maintaining tracking records.

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