E-Commerce & CRM Manager

POSITION: E-COMMERCE & CRM MANAGER DEPARTMENT: COMMERCIAL

LOCATION:

LONDON

REPORTS TO:

HEAD OF SALESPURPOSE OF THE ROLE

Reporting to the Head of Sales, the successful candidate will have a passion for the beauty industry. In partnership with HQ teams, you will oversee all aspects of the day-to-day running of the Givenchy Beauty site. You will be pivotal in delivering a game changing, ambitious programme of works and will be highly motivated to build the success story of Givenchy’s digital performance.

You will be obsessed with sales & performance, operate with a ‘test & learn’ mind set, and be responsible for accelerating the business by devising and executing commercial and traffic acquisition strategies to attain KPI and profitability metrics. You should have a customer centric approach and aim to deliver a frictionless, best-in-class client experience driven by strong brand story telling executed to the highest standards.

• You will be responsible for the definition, creation and driving of the eCommerce & CRM strategy and full year trade activation
• Build launch 360s in synchronisation with marketing to deliver comprehensive launch and sustain moments.
• Collaborate with Givenchy HQ on localising content on the website
• Manage the sample and gifting strategies to drive discovery and conversion.
• Manage the local e-commerce site, tracking performance on a daily basis
• Update the site, including visual, merchandising, pages. Maintain daily site checks for any bugs, errors, and/or needed optimisations to support sales.
• Build and submit business cases to Givenchy HQ for new site features and other optimisations

• Manage & optimise all Search territories: SEO & SEA. Conduct a benchmark best practices regarding Search in U.K.
• Manage & drive UK Loyalty programme and encourage client retention through CRM. Work to drive key KPIs.
• Align on email, SMS, campaigns, optimisations, & development of the full year schedule
• In collaboration with the agency, define a strategy for SEA to determine the most relevant budget allocation based
• Identify trends and insights to achieve maximum ROI and maximum acquisition volume on campaigns with our partner agency and headquarters.
• Media management: build, plan and implement the most efficient strategy to drive traffic, conversion and revenue on the ecommerce site, according to the given budget.

• Prepare weekly e-commerce retail and wholesale commentary, tracking sales vs target and pivoting plans to ensure targets are met
• Prepare a detailed Monthly givenchybeauty uk analysis including competitor insights, with a detailed MTD & YTD sales & KPIs by category as well as flagging risks and opportunities
• Forecast and simulate annual, monthly, and weekly sales and expenses needed to achieve sales ambitions whilst attaining profitability targets. Continue to reforecast based on performance to achieve maximum results.
• Report and analyse media performance from digital initiatives: traffic, conversion, customer trends to keep improving and tracking digital strategies
• Work closely with Marketing & the wider Commercial team to forecast all new launch product quantities for e-commerce channel.

• Coach and develop direct reports giving regular feedback on performance as well as ad-hoc training session to allow team to develop, upskill and progress.

• Work closely with the demand planner to assure eCommerce inventory levels to support sales forecasts and oversee appropriate adjustments to the site.
• Partner with LVMH PC UK warehouse team and LVMH PC UK operations teams to ensure on-time delivery of orders and an on-brand client experience at every touch…