Head of Content Planning & E2E Operating Model

Job Description :

Job Title:

Head of Content Planning & E2E Operating Model

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.

Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function:

Supply Chain & Manufacturing is where our brands are made, moved and delivered to the world. With over half of our people working across more than 100 sites, this is a complex, large-scale operation that brings together production, logistics, engineering and supplier partnerships. It’s fast-paced and hands-on, with teams working together to ensure quality, efficiency and sustainability at every stage. From sourcing ingredients to getting products into customers’ hands, you’ll play a role in delivering the brands people know and love.

Purpose of the Role In the Marketing Operations & Mar Tech team, the Content team builds the AI-powered tools, capabilities and processes that help Diageo marketers plan, create, adapt, approve, store and reuse content more effectively and efficiently.

The Head of Content Planning & Op Model is the senior product owner for the Content Planning & Briefing Platform and owns the definition of the end-to-end content operating model. The role combines hands-on product management with the strategic and operational expertise needed to define how content fits into the broader marketing operating model across Category & GBTs, markets and regional hubs.

It also assesses how the Planning & Briefing Platform should connect with the Connected Marketing OS and the wider content product suite.

Key Accountabilities
· Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform.
· Assess and shape how the Planning & Briefing Platform should integrate with Connected Marketing OS, Virtual Content Studio and Libraries to create a simple, sustainable end-to-end workflow.
· Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work.
· Design the end-to-end content operating model with the broader Marketing Operations team, defining roles, timelines, governance, decisions and hand-offs across GBTs, regions and markets.
· Lead rollout and adoption of the platform and operating model, using data and user feedback to remove bottlenecks, simplify execution and improve the experience.
· Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery.

Key Competencies
1. Brand Proposition
2. Brand Activation Qualifications and Experience Required
· PRODUCT OWNERSHIP: 8+ years of experience in marketing operations, content operations, digital products, process transformation, consulting or related fields, with hands-on ownership of workflow or SaaS products.
· WORKFLOW PLATFORM

EXPERIENCE:

Hands-on experience configuring SaaS workflow platforms, including forms, routing, approvals, automations, dashboards, permissions and user journeys to support business processes.
· E2E MARKETING PROCESS EXPERTISE: 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting, with strong knowledge of where content fits in the full…