Marketing Manager - Self Gifting

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led ,
resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

The Category Marketing Manager, Self-Gifting & Impulse will support the growth of one of Godiva’s key strategic category platforms by translating category strategy into actionable portfolio, innovation and market plans. Working closely with the Head of Self-Gifting & Impulse, this role will help drive penetration, frequency and relevance across self-treat, impulse, sharing and everyday premium consumption occasions.

The role will play a critical part in developing category recommendations, delivering innovation projects, strengthening portfolio effectiveness and enabling successful execution across global markets. Acting as a key partner to the Head of Self-Gifting, the role will contribute to building one of Godiva’s most important future growth engines through strategic analysis, cross-functional collaboration and operational excellence.

• Support the development and execution of category strategies, annual operating plans and growth initiatives for the Self-Gifting & Impulse category.
• Conduct category, consumer, shopper and competitor analysis to identify growth opportunities and support strategic recommendations.
• Lead and coordinate selected innovation and renovation projects from concept through to launch readiness across cross-functional teams.
• Support the development and maintenance of portfolio architecture frameworks, ensuring clear roles for product formats and platforms.
• Build consumer and occasion insights around self-treat, self-reward, emotional indulgence, impulse and sharing behaviours to inform category decisions.
• Develop category business cases, commercial recommendations and investment proposals to support profitable growth.
• Partner with regional and local market teams to provide category toolkits, launch materials, presentations and activation support.
• Define category and product communication requirements in partnership with Brand and Design teams.
• Support governance processes, including category boards, innovation reviews and performance review forums.
• Monitor category performance, track project delivery and recommend optimisation opportunities to improve business outcomes.

• Experience in FMCG marketing, category management, portfolio management, innovation or a related commercial function.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable recommendations.
• Experience managing multiple projects and stakeholders simultaneously in a fast-paced environment.
• Commercial acumen with an understanding of category growth drivers, business case development and portfolio performance.
• Strong communication and presentation skills with the ability to influence cross-functional stakeholders.
• Experience working collaboratively across functions including Marketing, Insights, R&D, Supply Chain and…