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Pursuit and Proposal Manager - Audit

Job in London, Greater London, W1B, England, UK
Listing for: BDO UK LLP
Full Time position
Listed on 2026-10-16
Job specializations:
  • Business
    Business Development, Business Analyst
Salary/Wage Range or Industry Benchmark: 60000 - 90000 GBP Yearly GBP 60000.00 90000.00 YEAR
Job Description & How to Apply Below
Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.

From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing.

We’ll help you succeed

In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly.

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.

Role purpose

The Pursuit and Proposal Manager deployed to Audit and based in London, supports the firm’s priority pursuits with a blend of coaching and hands‑on proposal support. The role works on significant bids where disciplined governance, strong win themes and high‑quality written submissions are required, partnering closely with pursuit leads to shape messaging and differentiation and to deliver a distinctive proposal and pitch approach.

This role supports and contributes to coaching (often alongside a lead coach on the largest bids), while also taking a more active role in proposal development—working closely with designers, content owners and production support to strengthen the look, feel, structure and persuasiveness of the submission. The role is an expert in the “win it” stage and supports knowledge transfer to managers and senior managers involved in pursuits.

Main responsibilities
  • Support development of win themes and differentiated messaging; ensure they are applied consistently across proposal and pitch materials.
  • Identify evidence gaps and coordinate inputs from SMEs and asset sources to strengthen proof points.
  • Contribute to competitor/buyer understanding and implications for how the team should position the response.
  • Drive the proposal management process on assigned pursuits: workplan, contributors, deadlines, review cycles and actions.
  • Shape the structure, narrative flow and clarity of the submission; edit and improve content for quality and buyer relevance.
  • Work closely with Design/document production to ensure a professional, distinctive and consistent output.
  • Support pitch preparation and rehearsal sessions: provide feedback on story, structure, roles and QandA.
  • Coach managers/SMs on effective bid behaviours and standards, escalating where issues risk quality or readiness.
  • Support…
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