Director of Go To Market

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions.

From strategic storytelling to capability-building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing.

In this team, development is central to how we work. You’ll have access to best-in-class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly. We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability.

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business.

The Director of Go-to-Market leads the Heads of GTM and the wider GTM Business Partner capability across BDO’s Service Streams, Sectors and Regions. The role ensures deployed teams focus on the right markets, buyers and opportunities, with the skills and capacity required to deliver clear growth outcomes for the firm.

The role has firm-wide responsibility for the Sales & Marketing planning process and, as Head of the GTM capability, defines GTM excellence, sets consistent standards and strengthens the capability of the team. It owns the GTM framework, commercial architecture, planning standards and deployed Business Partner model, ensuring GTM is buyer-led, insight-driven and focused on the highest-value opportunities.

The Director works closely with Clients & Markets Partners across Service Streams, Sectors and Regions to agree growth priorities and determine where Sales & Marketing can have the greatest impact. As a member of the Sales & Marketing Executive, the Director also works with the Directors of Sales, Marketing and Operations to move priorities effectively from strategy into execution and make best use of the function’s people, tools and technology.

• Define and maintain the firm-wide GTM framework
• Translate growth strategy, market opportunity and buyer need into clear commercial priorities
• Establish how sectors, services, propositions and buyer issues come together within the GTM model
• Challenge fragmented or service-led activity and combine value propositions where this will create stronger market or buyer engagement and better commercial outcomes
• Define the GTM standards and…