Consultant; Commerce

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit  and follow along on Linked In #WeAreVML.

How consumers discover, evaluate and buy products is changing faster than most organisations can respond. AI-powered search, agentic commerce, generative product discovery and the collapse of the traditional funnel are reshaping commercial models across every sector. Most enterprise clients know something has shifted few have a clear plan for what to do about it.

WPP Enterprise Solutions is building a commerce consulting practice to help clients navigate these shifts. We work with some of the world’s most recognised brands translating complex commercial challenges into actionable strategies, transformation roadmaps and delivery programmes. What makes this role different from a boutique or a SaaS provider is what sits around you: your consulting recommendations connect directly to creative, content, CX and commerce execution teams who bring them to life.

Strategy doesn’t end at a slide deck here.

We’re looking for a Consultant who can work end-to-end from running assessments and diagnostics through to building the roadmaps, change plans and implementation frameworks that follow. You’ll be part of an established team working across some of the UK’s most recognised brands, with the opportunity to shape how we take new propositions to market.

• Perm
• London/Hybrid
• Travel to client site where required

Project Delivery:

• Own end-to-end project delivery: from running client assessments and diagnostics through to identifying the highest-impact opportunities and building prioritised roadmaps clients can execute against.
• Develop strategic recommendations across commerce transformation, AI discoverability (GEO/AEO), agentic commerce readiness, content strategy and channel optimisation depending on the client’s challenge.
• Build and refine repeatable delivery methodologies from discovery through to implementation planning and performance measurement.

Client Engagement:

• Support and contribute to workshops, co-creation sessions and client meetings.
  
  Owning preparation, follow-up actions and specific content delivery within these sessions.
• Translate complex commercial and technology shifts into clear, commercially grounded language for senior audiences.
• Manage critical dependencies across client stakeholders commerce, brand, content, SEO, IT to ensure recommendations land and get implemented.

Collaboration & Practice Building:

• Collaborate with specialist teams to ensure seamless handover and continuity across project phases.
• Work across WPP’s integrated network connecting upstream consulting recommendations to downstream execution in content, CX and commerce.
• Contribute to practice IP: case studies, frameworks, proposition development and client-ready assets that strengthen our market position.
• Support proposal development and pitch responses…