Strategy Manager

YIBI Hantang supports selected international fashion, beauty, fragrance, and lifestyle brands exploring long-term growth opportunities in China.

Our work combines strategic analysis, consumer understanding, category development, partnerships, and localized market approaches.

We are seeking a Strategy Manager based in London to support strategic projects involving international consumer and lifestyle brands.

The role is suited to professionals who can combine analytical thinking with a strong understanding of premium brands, consumer behavior, and international growth opportunities.

• Analyze consumer trends, category movements, and competitive landscapes.
• Evaluate market-entry and category-extension opportunities.
• Support strategic recommendations for international brands.
• Assess brand positioning, consumer relevance, and commercial potential.
• Conduct market and competitor research.
• Translate insights into actionable strategic recommendations.
• Support discussions around China-market opportunities.
• Identify emerging brands and consumer concepts with international potential.

• Experience in strategy consulting, brand strategy, consumer strategy, market research, or corporate strategy.
• Experience in luxury, fashion, beauty, fragrance, lifestyle, or consumer industries is preferred.
• Strong analytical and structured-thinking skills.
• Ability to convert market information into strategic recommendations.
• International or cross-market experience is valued.

Brand Strategy

Business Strategy

Consumer Insights

Market Research

Growth Strategy

Market Expansion

Remote, contract-based and project-oriented.

YIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.