Shop - Senior Strategy & Analytics Manager - Merchandise

The Tik Tok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

About the Team The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK Tik Tok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

The strategy team supports merchants on Tik Tok Shop by including education, incubation, analytics and strategy.

Responsibilities
1. Own end-to-end merchandise growth, from identifying opportunities and designing strategies to driving execution, scaling, and performance optimization.
2. Develop product growth strategies across supply, pricing, content, creator matchmaking, traffic, and incentives to accelerate products through different growth stages.
3. Translate strategic ideas into actionable plans and experiments, track key metrics, diagnose bottlenecks, and continuously optimize based on results.
4. Collaborate with industry, merchant, creator, product, and algorithm teams to drive cross-functional execution and ensure strategies are successfully landed.
5. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.

Minimum Qualifications
1. Bachelor’s degree or above, with 5+ years of experience in e-commerce, business strategy, merchandise/category strategy, growth, or related fields.
2. Strong analytical and problem-solving skills, with the ability to turn data and market insights into actionable growth strategies; SQL or BI experience is a plus.
3. Strong strategic thinking and business judgment, with the ability to identify growth opportunities and design structured, scalable solutions.
4. Results-driven with strong ownership, able to take initiatives from strategy design through hands-on execution and deliver measurable business impact.
5. Excellent communication and cross-functional collaboration skills, with the ability to influence stakeholders and drive alignment across teams.

Preferred Qualifications
1. 6. Self-starter, hands-on and comfortable with ambiguity, able to move quickly, solve problems independently, and adapt in a fast-paced environment.
2. Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
3. Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
4. Ability to thrive in ambiguity and adapt to change.

Req : A174342