Business Analyst

At Closer Still, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.

Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.

But what truly sets us apart is our people.

You’re a Business Analyst who loves turning messy customer processes into clear, practical systems. You ask the right questions, listen carefully to what people actually need, and make sure every change connects back to a business outcome.

You’re comfortable in Hub Spot and happy to dig into data. You’re also confident enough to challenge unclear requirements and weak ownership, and you can explain what AI can and can’t do without the hype.

• Work with stakeholders to understand their goals, challenges, processes and user needs
• Map CRM journeys from lead generation through to sales, service and retention
• Turn business needs into clear requirements, user stories, process maps and acceptance criteria
• Find opportunities to improve Hub Spot configuration, automation and adoption
• Run workshops to agree scope, priorities, ownership and measurable outcomes
• Keep a clear trail from business objectives to requirements, delivery and benefits

• Document how things work today and design practical future-state workflows
• Spot gaps, duplication, manual work and inconsistent CRM practice
• Help define lifecycle stages, pipelines, properties, segmentation and automation rules
• Set consistent CRM standards and governance with stakeholders
• Support testing, training and go-live readiness
• Track adoption and recommend improvements based on user feedback and data

• Review CRM data structures, flows, integrations and reporting needs
• Set data-quality rules for completeness, accuracy, consistency, duplication and timeliness
• Work with Data and Technology teams on mapping, migration and integration
• Define dashboards and KPIs for Marketing, Sales, Operations and leadership
• Investigate data issues, find the root cause and coordinate the fix
• Make sure customer data is used responsibly, in line with privacy and security requirements

• Spot AI opportunities across CRM, customer engagement and internal operations
• Turn ideas into clear problems, use cases and measurable success criteria
• Assess AI-enabled Hub Spot features and complementary tools
• Consider data readiness, privacy, bias, explainability and human oversight
• Run pilots and measure results before wider rollout
• Help stakeholders understand what AI can and can't do

• Work closely with Product, Delivery, Architecture, Engineering, Data, Security and partners
• Clarify value, dependencies, risks and complexity to support prioritisation
• Take part in planning, refinement, reviews, testing and retrospectives
• Track requirements, decisions, assumptions, issues and dependencies to closure
• Give concise, evidence-based updates on progress and readiness
• Challenge unclear needs and solutions that aren't tied to agreed outcomes

• Substantial experience as a Business Analyst on CRM or customer-platform improvements
• Practical Hub Spot experience, including objects, properties, workflows, pipelines, reporting and integrations
• Strong requirements skills: workshops, process modelling, user stories and acceptance criteria
• A good understanding of marketing, sales and customer-service processes
• Strong data literacy, including modelling, mapping, quality, governance and reporting
• Experience with…