Deputy Head of Audience

Job Description

The Times and The Sunday Times represent a combined 400 years of covering news and providing comment and analysis on the UK and the world. We are authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.

The Times and The Sunday Times are seeking a dynamic and data‑driven Deputy Head of Audience to support the growth, engagement and retention of our readership across the UK, US and beyond. This senior role sits at the heart of the newsroom and plays a key part in shaping how our journalism reaches audiences on and off platform. You will support the Head of Audience in delivering audience strategy and you will oversee the day‑to‑day operations of the audience editors.

You will work closely with senior editors, desks and specialist teams — including SEO, social, newsletters and community — to ensure our journalism is optimised, discoverable and meaningfully connects with readers.

• Support the Head of Audience in defining and executing the overarching audience strategy across all platforms, ensuring alignment with the business’s key objectives.
• Direct and execute strategies to accelerate audience growth and deep engagement, with a primary focus on scaling both the UK and US markets.
• Champion the use of sophisticated newsroom analytics to identify strategic opportunities, influence core editorial coverage, and drive high‑level business outcomes.
• Articulate complex audience insights and strategic recommendations to senior leadership with authority, including at news conferences and executive forums.
• Serve as a core advocate and driver for audience‑centric and digital‑first best practices, setting the standard for the entire newsroom operation.
• Direct and integrate collaborative efforts with SEO, newsletters, social and community teams to maximise content discovery and deep reader connection.
• Cultivate a high‑performing team by providing guidance, coaching and professional development to the audience editors.
• Establish and maintain partnerships with consumer marketing and commercial divisions to ensure unified strategies and the achievement of shared KPIs.
• Act as a critical partner to technology and product teams, translating audience needs into impactful digital experiences that meet and exceed reader expectations.
• Assume full leadership and accountability for the audience team in the absence of the Head of Audience, maintaining operational continuity and momentum.

• A minimum of 7 years’ leadership experience in audience development within a major newsroom or publishing environment.
• Exceptional data literacy, demonstrated ability to leverage complex analytics tools, and a track record of translating sophisticated data into actionable business strategy.
• Superior communication and presentation skills, with proven ability to influence and engage at the most senior editorial levels.
• Comprehensive and strategic mastery of SEO, social platform dynamics, newsletter ecosystems, and sophisticated reader engagement methodologies.
• A compelling track record of mentoring, motivating and successfully leading collaborative teams within a demanding, high‑pace news environment.

One of the leading media businesses in the UK and Ireland. Our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talk

SPORT, Times Radio, Talk and Virgin Radio UK, and we have market‑leading local radio stations across Ireland. Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most.…