MA Fashion Entrepreneurship in Design and Brand Innovation

Entrepreneurship in Design and Brand Innovation

The MA Fashion Entrepreneurship in Design and Brand Innovation programme adopts a learner centred, couture style pedagogical model, with a strong emphasis on professional practice embedded within a specialised boutique incubation environment. Designed to nurture versatile designer entrepreneurs, the course cultivates individuals capable of conceptualising, leading, and managing innovative fashion ventures across the creative industries.

Throughout this dynamic incubation programme, learners engage in a rigorous process of market identification, brand positioning, and the development of a design led collection, underpinned by a robust and theoretically informed business strategy. Embracing both practical and research driven methods, the programme integrates niche entrepreneurial thinking, innovative design practices, and critical theoretical frameworks to foster distinctive, future-facing brand concepts.

By combining immersive hands‑on experience with academic inquiry, the programme ensures graduates are not only industry‑ready but also capable of contributing meaningfully to the evolving discourse of fashion entrepreneurship and innovation.

The MA Fashion Entrepreneurship in Design and Brand Innovation has been purposefully designed with enterprise creation as a defining and distinctive feature. While the primary focus is to develop graduates ready to launch their own fashion ventures, the breadth and depth of knowledge acquired throughout the programme also position them as highly competitive candidates for the wider commercial market. Graduates are equipped to work as freelancers, consultants, or pursue employment within relevant sectors, leveraging the entrepreneurial and creative skillsets gained.

Central to our approach is a practice based; design led educational model that professionally ‘incubates’ students as aspiring designer entrepreneurs. Within our specialist studio environment, learners are encouraged to evolve their craft and creative direction in parallel with strategic business thinking.

Through an integrated curriculum that balances creative innovation with business acumen, students cultivate a comprehensive portfolio of personal, professional, and entrepreneurial competencies. These range from identifying market gaps and designing compelling fashion concepts, to managing production, constructing business models, and preparing for market entry.

This immersive and industry responsive course aims to develop globally agile professionals capable of creating, leading, and managing fashion enterprises. Activities span start‑up business development, brand innovation, and the design and production of fashion collections each contextualised within a dynamic, entrepreneurial framework.

This course integrates advanced expertise in fashion design and construction, brand development and innovation, and enterprise strategy and management. Learners are expected to confidently identify niche brand opportunities, apply contemporary and professional practices to collection development, and operate at the intersection of design innovation and entrepreneurial thinking.

A blend of seminar-based discourse and studio led project work forms the foundation of the learning experience. Through this, you will develop a sophisticated and industry ready body of work, critically examine contextual and theoretical frameworks, and apply specialised knowledge in the advancement of brand and design led innovation.

The course modules are structured to support the professionalisation of your practice, using an experiential, practice led assessment model that is contextually grounded and aligned with your individual area of creative and commercial interest.

You will benefit from access to expert academic and industry mentorship, robust professional networks, and on-site fashion atelier facilities, all of which contribute to a stimulating environment in which to develop your entrepreneurial identity and creative voice.

Assessment is 100% through coursework. You will receive feedback throughout each module and will be awarded a grade.

• 2D visual research and…