Copywriter Manager; In-House Creative Agency

Position: Copywriter Manager (In-House Creative Agency)
Location: Greater London

# Copywriter Manager (In-House Creative Agency)
Job Req  Date: 19 Jan 2026

Function:
Brand and Marketing Unit:
Consumer

Location:

1 Braham Street, London, United Kingdom Salary:
Competitive with great benefits
** London
* *** 3 days in the office, 2 days remote**##
** Why this job matters
** As Senior Copywriter, you'll lead the copywriting team's delivery of compelling, on-brand written content across all touchpoints for your assigned brand. Reporting to the Principal Creative, you'll manage a team of copywriters and a proofreader, ensuring high-quality copy that brings creative concepts to life and maintains consistent brand voice.##
** What you’ll be doing
**** Copy Leadership & Direction
*** Lead the copywriting execution of campaigns and brand work, translating creative concepts into outstanding written content
* Set copywriting standards and quality benchmarks for all written work on your brand
** Team Management & Development
*** Allocate copywriting work across the team based on skills, capacity, and development needs
* Build a collaborative, supportive team culture where writers thrive
** Copy Execution & Quality Control
*** Oversee copywriting production across all channels - digital, print, social, scripts, outdoor, retail, etc.
* Ensure all copy meets brand tone of voice guidelines while staying fresh and engaging
* Ensure copy is clear, compelling, and drives the desired audience response
** Brand Voice Stewardship
*** Champion and evolve the brand’s tone of voice to ensure all messaging is consistent, distinctive, and aligned to our verbal identity.
** Collaboration & Workflow
*** Collaborate seamlessly with creatives, designers, strategists, project managers, legal teams and account managers to deliver insight led, brand aligned copy that meets both creative vision and business needs
** Copy Systems & Processes
*** Develop and manage scalable copywriting systems — from tone of voice guidelines to templates, workflows, quality controls, and file organisation — to ensure high quality, efficient, and consistent content production.
** Creative Problem Solving
*** Solve complex copy challenges by developing clear, creative, and compliant messaging that adapts seamlessly across formats and channels.
** Stay Current & Inspire
*** Keep up with copywriting trends, cultural language shifts, and emerging formats
* Engage with the copywriting community and attend industry events##
** The skills and experience you'll have under your belt
**** Essential Experience
*** Significant experience in copywriting or creative writing, with a passion for crafting standout work.
* Experience leading or supporting a team of copywriters, with the ability to inspire, guide and nurture talent.
* A strong, varied portfolio showcasing excellence across channels, formats and campaign types.
* Hands-on experience delivering integrated campaigns from initial idea through to final execution.
* Background working with major consumer brands—experience in telecoms or tech is a bonus, not a barrier.
* Proven ability to maintain a consistent and compelling brand voice across multiple touchpoints.
* Experience managing copy production, including quality checks and proofreading processes.
** Highly Desirable
*** Experience working in an in house agency or brand-side environment.
* Ability to write effectively for both brand storytelling and performance led copy.
* Experience building or shaping tone of voice guidelines or messaging frameworks.
* Awareness of compliance and regulatory considerations when creating content.
* Experience in UX writing or digital first content creation.
* Comfort working in agile environments and producing high quality content at pace.
* A commitment to continuous learning—through courses, workshops, mentoring or industry events.
* Engagement with the wider creative community and an interest in emerging trends, tools and best practice.##
** Benefits
* ** Annual on target bonus 10% (based on both personal and company performance)
* BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
* 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also…