Senior Manager Paid Media

Senior Manager, UK Paid Media

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity
  :
  We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration
  :
  Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment
  :
  We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:

Senior Manager, UK Paid Media

Global Catalogue is both the communication centre between Warner Music Catalogue labels and International Territories around the world, and the paramount frontier for marketing artists in the streaming era. We work closely with all labels and artists under the Recorded Music division to develop new catalogue opportunities in marketing, A&R, content development, and consumption, and then convert our findings into new strategies that are deployed across the company to our Catalogue teams around the world.

With catalogues from great heritage acts such as Led Zeppelin, Fleetwood Mac, David Bowie, Pink Floyd, Phil Collins, The Doors, Aretha Franklin, Joni Mitchell, Madonna, Prince, Eric Clapton, New Order, to more current artists such as Wale, Jess Glynne, Clean Bandit, Muse, and many more…the Warner Music catalogue is a rich and varied one that requires constant management and reinvention.

This can vary from reimagining a classic album, creating and promoting a playlist managed by or encouraging consumption of key tracks on streaming services, through to maintaining artist profile with digital suppliers.

The Senior Manager, UK Paid Media will act as an in‑house specialist to develop, execute, analyse, and report paid media marketing campaigns for our artists originating from the US or UK. This person will liaise and strategise with all relevant media agencies and platforms for optimum content placement to drive revenue and engagement.

• Work closely and collaboratively with Artist Brand Managers to develop media strategies that support the respective goals and reach for artist and genre campaigns.
• Advise on budget optimisations and efficiencies to help reach artist KPIs and performance goals.
• Strategise for optimal content placement by channel, media opportunity, content type, and copy type.
• Collect performance data, conduct in‑depth analyses, and make recommendations based on data‑driven conclusions.
• Liaise with outside media agencies to execute digital and traditional campaigns as needed, building and maintaining relationships with key account contacts in the UK.
• Oversee the buildout of all paid media assets (programmatic, print, OOH, TV, pre‑roll, etc.).
• Maintain a high level of knowledge of key competitors, best practices, and new paid media tools.
• Create and maintain a constant feedback loop via weekly updates and monthly reporting documents to the Artist Brand Manager teams.
• Identify and create custom audience groups with first‑party data and website audience lists.
• Design, implement, and report…