Creative Director

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit  and follow us on Linked In and Instagram.

As a Creative Director, you’ll be a dynamic, commercially astute creative leader shaping earned‑first ideas that drive cultural impact and brand fame. Working within our Creative Strategy & Direction (CS&D) team, you’ll partner with fellow Creative Directors, Strategists and Creatives, with a particular focus on our Brand, Sports & Entertainment portfolio. Leading a small team of creatives. You’ll champion bold thinking and deliver conversation‑driving work for world‑class clients including adidas, Spotify, Meta and Gillette, crafting ideas that thrive across earned, social and cultural spaces.

You’ll bring a sharp understanding of what drives culture and earned conversation in today’s fast‑moving landscape, drawing on modern creative references and insights that shape Gen Z culture and social media behaviour. Passionate about social and deeply connected to youth audiences, you’ll know how to translate cultural moments into strategically sharp, socially fluent, and creatively brave ideas. With an exceptional eye for art direction and a proven track record of industry‑leading campaigns, you’ll inspire and guide your team to push boundaries and deliver work that achieves both creative excellence and real‑world impact.

• Create culture‑shaping ideas - craft bold, insight‑led work that earns attention, sparks conversation, and builds lasting trust and emotional connection for brands.
• Turn insight into action - collaborate with strategists to transform cultural understanding and data‑driven intelligence into standout concepts that thrive across earned, social, and digital channels.
• Content production - inspire and oversee designers, directors, and videographers to deliver beautifully crafted content that hits deadlines, budgets, and big ambitions.
• Client partner - present creative ideas with clarity and confidence, helping solve complex business challenges and strengthening long‑term relationships.
• Drive commercial growth - bring fresh cultural and technological perspectives, scope and cost work effectively, and propose innovative ideas that open new revenue opportunities.
• Elevate and empower people - mentor and coach creatives to push boundaries, set clear goals, and fuel career growth while modeling Burson’s values, championing Inclusion and a collaborative culture where every voice is heard.
• Stay ahead of what’s next - stay curious about emerging culture, platforms, and AI to future‑proof ideas and keep the team at the cutting edge.

• Proven creative impact - a strong portfolio of culturally resonant, earned‑first and social‑first campaigns that have driven conversation, built brand credibility, and delivered measurable results.
• Client leadership - experience partnering with senior clients to shape strategy, solve complex brand challenges, and present bold creative ideas with clarity and confidence.
• Strategic thinking - ability to translate cultural trends, data and audience insight into distinctive, scalable creative platforms that connect with global and UK audiences.
• Future focus - proficient incuriosity for emerging culture, tech and AI, tools and how they can be applied to creative concepting and execution. You’ll bring fresh perspective and innovative approaches to keep creative ideas and teams ahead of the curve.
• Production know‑how - hands‑on experience guiding shoots, content creation and multi‑channel delivery, ensuring work is crafted to the highest standard and achievable within scope and budget.
• Commercial awareness - understanding of how creativity drives…