Paid Social Creative Strategy Lead

We are on the lookout for a Paid Social Creative Strategy Lead to join our Marketing Growth Team.

As a direct-to-consumer e-commerce business, driving growth through our digital marketing endeavours is crucial. Our goal? To establish ourselves as the leading fresh dog food company in Europe, maintaining a strong growth trajectory over the next 5 years.

The Paid Social Creative Strategist will own the strategy, delivery and performance of paid social creative across Meta and Tik Tok. Sitting within the UK Marketing team, this role is pivotal for scaling creative output while simultaneously improving creative performance and quality.

The role acts as the central point of ownership between creative, media and insight, managing multiple work streams (including in-house, agency and UGC resource), enabling creative sharing across international markets, and ensuring paid social creative drives efficient customer acquisition.

• Build and manage systems, frameworks and processes that increase creative output without sacrificing quality or performance.
• Ensure concepts, hooks and formats are repeatable, scalable and insight-led.
• Raise the overall creative bar through strong briefing, feedback and iteration.
• Act as the creative expert for Meta and Tik Tok, with strong understanding of platform best practices and algorithm needs.
• Ensure creative is optimised for placements, audiences and delivery signals.
• Continuously evolve creative approaches in line with platform and format changes.
• Develop clear creative strategies, concepts and testing hypotheses grounded in performance insight.
• Write strong, actionable briefs defining hooks, angles, messaging and formats.
• Support the development of compelling early‑frame hooks.
• Provide clear, performance‑focused feedback across all creative work streams.

• Analyse creative performance across key metrics (e.g. CTR, CVR, CPA).
• Feed learnings directly into future briefs, test plans and creative iterations.
• Work closely with Paid Media teams to scale winning creative effectively.

• Manage multiple creative work streams, ensuring alignment on concepts, priorities and timelines.
• Coordinate delivery across internal teams, external agencies and creators.
• Ensure creative is delivered on time, to brief and against performance goals.
• Manage a creative agency as a dedicated paid social creative work stream.
• Line‑manage a direct report focused on generating UGC content via creators.
• Set clear priorities, standards and development goals across teams.

• Ensure paid social creative assets, frameworks and learnings are shared effectively with international markets.
• Support local adaptation while maintaining performance intent and quality standards.

• You possess deep knowledge of Meta and Tik Tok creative best practices and algorithm requirements.
• Have strong creative strategy and briefing capability.
• A proven ability to scale creative content while improving performance outcomes.
• Strong project, stakeholder and agency management skills.
• Experience line‑managing creative or content‑focused roles.
• You are highly analytical, with the ability to turn performance insight into action.

🐶A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would ivered in perfect portions.

As a B‑Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co‑founders (Kev & Dave) hand‑delivered the first Butternut Box, we now feed a lot of dogs across the UK – but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

• 25 days holiday (plus 8 bank holidays) and an additional day for…