Design Lead

Join to apply for the Design Lead role at The INKEY List | B Corp

Location: London (Hybrid) a minimum of 2/3 days in the office each week

Type: Full-Time, Permanent

Reports to: Creative Director

We're looking for a Design Lead to help drive the next evolution of INKEY's visual identity across every touchpoint from Tik Tok to packaging, retail to email.

You’ll bring strategic thinking and sharp execution to a fast-paced creative team obsessed with clarity, consistency, and creative impact.

This is a hands‑on role for a designer who can flex between brand guardianship and culture‑led disruption, with a deep understanding of design that performs especially in the North American beauty market.

• Craft and execute high-impact design across web, email, social, packaging, VM, and campaigns
• Lead brand consistency across assets while knowing when (and how) to push boundaries
• Work closely with the Creative Director to translate brand vision into best-in‑class design
• Collaborate cross-functionally with social, VM, and global marketing teams to align on creative needs and strategic output
• Champion a consumer-first, conversion-minded approach to design
• Stay up to date on Gen Z visual culture, platform trends, and industry innovation
• Lead visual development for launches, moments, and always-on brand storytelling
• Ensure all work meets the highest creative and commercial standards fast and clean

• 5+ years of experience in beauty, lifestyle, or relevant brand/agency environments
• Proven ability to deliver consistent, conversion-driven design across physical and digital platforms
• Deep knowledge of North American market design expectations (Sephora, Ulta, Amazon, etc.)
• Expert proficiency in Adobe Creative Suite;
  Figma and Canva a plus
• Experience working in fast-paced environments with tight turnarounds
• A collaborative mindset with strong communication and stakeholder management skills
• Obsessed with great design, clear storytelling, and raising the bar
• Passionate about the brand, the customer, and using design to build trust and love

• Private Medical for ALL employees - Vitality Medical scheme
• Part of the BCORP organisations
• Birthday day off
• Cycle to work scheme
• Electric Car scheme
• Allowance to use on our wonderful products each month
• Dog friendly office

At INKEY we are a dynamic and enthusiastic team with huge ambition.

We make things happen (sometimes against the odds!) by thinking differently and being solution-led.

We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous.

We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions.

We are really proud of the culture and environment we have built in our business since our launch in 2018.

We stand for transparency, equality and fairness and live this through our brand and our team every day.

We are for everyone.