Senior Womenswear Designer

ABOUT THE ROLE

From concept to creation, the Senior Womenswear Designer at Finisterre will lead the entire womenswear design process. Under the guidance of the Head of Design, you will collaborate closely with all Product Team departments to create market-leading, globally focused collections that align seamlessly with the brand vision, meet commercial market demands, and uphold the exceptional quality Finisterre is known for.

You will bring an exceptional eye for style, trend, colour, and fabrication, and will work across the full Finisterre womenswear offering. You will own outerwear, wovens, and jersey across technical, workwear, and lifestyle categories, while also supporting creative direction within specialist areas including knitwear, swim, accessories, print, and brand collaborations.

With an impeccable sense of fit and a strong attention to detail, you will ensure product excellence is delivered throughout the design process, with considered focus on the women’s muse, styling, and overall aesthetic. Working closely with the Senior Design Manager, you will ensure projects are delivered on time, to brief, and to the highest standards.

As a senior member of the design team, you will lead with experience and passion, confidently presenting and communicating product vision and outcomes to the wider business. You will be a strong advocate for Finisterre Women, ensuring the category continues to evolve and maintains its position as an industry leader.

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ es’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are and if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

• Design Leadership & Direction
  :
  Lead the evolution of Finisterre Womenswear, shaping product design, aesthetic, styling, and overall creative vision. Act as a key bridge between the Head of Design, senior stakeholders, and designers, ensuring clarity, alignment, and creative cohesion across the team.
• Trend, Market & Consumer Insight
  :
  Conduct ongoing trend and market research, including shopping trips, competitor analysis, and consumer behaviour insights. Maintain strong awareness of global influences and competition, particularly as Finisterre expands into new markets, using insight to inform forward-thinking and commercially relevant design decisions.
• Concept, Range & Visual Planning
  :
  Develop seasonal concepts through mood boards, colour palettes, and sketching (hand and CAD). Own and maintain Visual Range Plans (VRPs) for womenswear categories (excluding knits, graphics, and prints), ensuring accurate colour application ahead of review. The Visual Range Plan must be kept accurate, clearly communicated, and up to date with style names, numbers, and colourways.
• Creative & Commercial Range Analysis
  :
  Analyse the womenswear collection both creatively and commercially, using sales performance and market insight to determine what should be retained, evolved, discontinued, or newly introduced. Identify gaps and opportunities within the range.
• Product Lifecycle Ownership
  :
  Manage the full product lifecycle from initial concept through to final production, ensuring design integrity, quality, fit, and…