Content Effectiveness Manager

Job title - Content Effectiveness Manager

Location- Paddington - Hybrid

Contract - 9 months ( maternity cover)

Hours -The position is for 37.5 hours per week, with the flexibility to condense this into a 4-day working week if preferred.

Mars Horizon Communication Lab is a central team at Mars, partnering with brands and markets across Snacking, Food, and Petcare to drive content and creative effectiveness  team delivers over 500 creative effectiveness reports annually, builds global best practices, and pilots innovative measurement solutions to continuously improve the impact of our content investments.

We are looking for a Content Effectiveness Manager to join the team and share responsibility with another manager in delivering high-quality creative insights and reporting to the business.

• Partner with external agencies to execute creative testing, analyse and interpret results, and present clear, actionable recommendations to internal stakeholders
• Act as a creative effectiveness expert within the business, distilling complex data into relevant insights for brand and creative teams
• Contribute to the development of creative playbooks and support the delivery of creative excellence and education sessions
• Support internal KPI reporting to enable senior leaders to track strategic objectives related to content effectiveness and content usage
• Help scale and embed new content effectiveness measurement tools across Mars markets and segments

• Exposure to a broad range of categories across Mars (Snacking, Food, and Petcare)
• Experience working at the intersection of insight, creativity, and strategy
• The opportunity to shape global best practices and influence creative excellence across markets

• Experience in Consumer & Market Insights or Creative Effectiveness (client-side or agency-side)
• Strong analytical skills with the ability to translate data into compelling storytelling
• Autonomous, proactive, and highly collaborative working style
• Excellent communication and stakeholder management skills