Social Media Campaigns Copywriter

Join to apply for the Social Media Campaigns Copywriter role at Department for Work and Pensions (DWP)

Join to apply for the Social Media Campaigns Copywriter role at Department for Work and Pensions (DWP)

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This range is provided by Department for Work and Pensions (DWP). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

As a Social Media Campaigns Copywriter press you will:

• Collaborate with comms colleagues, including Campaigns, Press and Design Teams, to complement campaign creative assets with messages rooted in customer insights, optimised for chosen communication channels and audiences.
• Effectively prioritise demands for copywriting support, focusing on the key campaigns that deliver DWP’s priorities and Digital Ambition, becoming the authority on DWP’s tone of voice.
• Lead by example and promote a learning culture – represent the voice of our customers across our campaigns, regularly reviewing available customer insight and performance metrics.
• Develop campaign messaging and copy that drives customer outcomes by distilling complex subject matters into lucid and engaging communications.
• Provide expert advice on appropriate messages, tone of voice, editorial style and brand positioning for specific audiences.
• Generate distinct, multi-platform campaign copy in response to briefs and aligned to policy and press teams. From social media content to snappy video scripts, to compelling internal messaging, and user-focused website content, as well as finessing subtitles for video content.
• Present finalised ideas and concepts, explaining clearly and confidently how the writing reflects the brief.
• Understand the Government’s Plan for Change, DWP’s strategic objectives and our Digital Ambition to deliver work that aligns to these objectives and commitments.
• Help to deliver a tone of voice that rings true to our audiences, to drive trust in DWP.

Person specification

Candidates for this role must be able to demonstrate they can meet the following essential criteria:

• A strong track record of writing impactful paid for and low-cost campaign messages, copy editing and proofreading.
• Proven ability to manage multiple projects, allocating time effectively and communicating progress throughout.
• Understanding of how to adapt tone and style to a range of mediums, from social copy to video scripts and print material, in line with departmental and accessibility guidelines.
• Experience working collaboratively across comms disciplines on a range of creative projects.
• Excellent written English, including accurate spelling, grammar and punctuation.

We will ensure that you are fully supported and can develop your career as a skilled communications professional. DWP is committed to creating an organisation and workforce which is as diverse as the customers we serve. As such, we welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

Alongside your salary of £48,672, Department for Work and Pensions contributes £14,100 towards you being a member of the Civil Service Defined Benefit Pension scheme.

DWP have a broad benefits package built around your work-life balance which includes:

• Working patterns to support work/life balance such as job sharing, term-time working, flexi-time and compressed hours.
• Generous annual leave – at least 23 days on entry, increasing up to 30 days over time (pro–rata for part time employees), plus 9 days public and privilege leave.
• Support for financial wellbeing, including interest-free season ticket loans for travel, a cycle to work scheme and an employee discount scheme.
• Health and wellbeing support including our Employee Assistance Programme for specialist advice and counselling and the opportunity to join HASSRA a first-class programme of competitions, activities and benefits for its members (subscription payable monthly).
• Family friendly policies including enhanced maternity and shared parental leave pay after 1 year’s continuous service.
• Funded learning and…