Creative Strategist

You’ve probably seen our work. You just didn’t realise it was us behind the scenes.

OnSocial is a performance-driven paid media and creative agency helping ambitious brands turn attention into revenue.

We combine performance-led creative with intelligent media buying across Meta, Tik Tok, Google, Snapchat and many more... Every campaign is built to convert. Every decision is backed by data. Every creative idea is shaped by performance.

We work with brands including Ibiza Rocks, Pikes, Tommy Fury, Laurastar and UNTOLD Festival Dubai, alongside a growing roster of international clients across fashion, music, hospitality and consumer products.

We are small, senior-led and ambitious, with roots in the UK and UAE. We move fast, think commercially and build systems that connect creative, media and web into one growth engine.

Because platforms change. Trends change. What matters is performance.

Now we are hiring someone who can sit at the intersection of creativity, culture and commercial performance.

We’re looking for a Creative Strategist who can turn insight into ideas, and ideas into advertising that drives measurable results.

This is not a brand-only role.

And it’s not a media-only role.

It’s both.

You will own the creative thinking behind our paid advertising across platforms like Meta, Tik Tok and beyond. You will shape hooks, angles, scripts and concepts that drive clicks, conversions and revenue.

This is not just about ideas. It’s about building creative systems that scale.

You will work directly with designers and motion creatives, setting direction, giving clear feedback and raising the standard of performance creative across the agency.

This is a fully remote role with UK or UAE timezone overlap preferred.

• Take full ownership of creative strategy across paid campaigns
• Set the direction for how each brand shows up across Meta, Tik Tok and Google
• Turn performance data and audience insight into clear creative angles, offers and messaging frameworks
• Write high-impact hooks, headlines, scripts and storyboards designed to improve CTR, CVR and ROAS
• Build structured testing plans across formats, audiences and propositions
• Identify winning concepts quickly, scale them with precision, and confidently cut what under performs

• Work closely with the Paid Media team to analyse performance
• Translate metrics into creative improvements
• Spot patterns in winning formats and messaging
• Continuously refresh and iterate to prevent fatigue

• Brief graphic and motion designers with clarity and intent
• Guide visual hierarchy, pacing, messaging structure and tone
• Push for high standards without slowing down execution
• Balance creative ambition with commercial reality

• Contribute to website structure, messaging hierarchy and user flow
• Ensure alignment between paid ads and on-site experience
• Support homepage concepts, product page storytelling and conversion journeys
• Use performance insights to inform web design decisions

• Develop repeatable creative frameworks that scale across clients
• Contribute to internal playbooks and testing methodologies
• Raise the standard of what performance creative looks like at On Social

• 3 to 6 years in creative strategy, performance creative or growth marketing
• Proven experience building high-performing paid ads across Meta and Tik Tok
• Strong copy instincts. You understand the first three seconds matter most
• Confidence briefing designers and shaping creative output
• An analytical mindset. You are comfortable living inside CTR, CPA and ROAS
• Clear commercial awareness. You care about revenue, not vanity metrics
• Ownership mentality. You do not wait to be told what to improve

• Experience working across multiple industries and business models
• Exposure to website redesign or UX improvement projects
• Experience scripting UGC or short-form performance content
• Built structured creative testing systems before

• Do your best performance-driven creative work, not just make ads that sit in decks
• Shape campaigns that reach millions and directly impact revenue for global brands
• Work side by side with founder and senior operators who move fast and back strong ideas
• Influence both paid advertising and website direction, not just one piece of the puzzle
• See your ideas go from concept to live campaigns in days, not months
• Be part of a tight, senior-led team that cares about results, standards and long-term growth
• Help build the next phase of a performance agency that is scaling internationally

Expected UK working hours and competitive salary