Social Content Lead

A premium fashion brand is looking for a Content Lead. This brand is pushing the boundaries of product innovation and creativity, offering a unique opportunity to influence a fast-growing global brand.

This role involves managing and shaping the digital content landscape across key social media platforms, primarily focusing on Instagram and Tik Tok. You will be responsible for developing and executing a compelling editorial strategy that builds a distinctive and recognisable brand voice.

Day-to-day, you will oversee content creation, from strategizing themes to supervising production, ensuring high-quality output that aligns with brand identity. The Content Lead will manage content calendars, coordinate shoots, and collaborate closely with creative teams and external partners.

Candidates should bring a minimum of 2-3 years of experience in content creation / strategy within the fashion, beauty, or premium brand sectors. A strong eye for editorial detail, storytelling talent, and the ability to craft sharp, witty copy are essential. Hands-on editing skills or experience directing creative teams will be advantageous.

• Ability to generate engaging, on-brand content for Instagram and Tik Tok
• Strong editorial taste and storytelling instinct
• Excellent copywriting skills for captions and on-screen text
• Analytical awareness to interpret content performance data