Director, Digital Marketing, Creative Arts​/Media

Overview

Starcom is a global communications planning and media leader. With a history that dates back over 80 years, we are the flagship Publicis Media agency that uses our ‘Power of One’ model. We are grounded in the principle that people are at the centre of all we do, and we apply data and technology to inspire and move people and business forward.

We have more than 7,000 employees in over 100 offices worldwide and work with clients including Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We focus on people through flagship D&I and L&D programmes and encourage everyone to make “Brave Plays” in their work and career development. We have a welcoming and supportive culture and have been recognised as one of Campaign’s Best Places to Work (2021, 2022, 2023) and Media Week's Agency of the Year 2023.

Overview
What will you be doing?

As a Strategic Performance Director, you have overarching responsibilities that relate to our agency Growth Pillars and internal Expectations Framework. For this role you’ll be working on a dynamic brand in the agency, responding to campaign briefs and inspiring digital performance media innovation across our 26 European markets. You will report directly into the Business Director and will be a key member in the team for client briefings, regional digital performance campaign strategy and planning, regional digital trends gathering and directing the team to deliver timely and insightful reporting across markets.

This role is essential to inspire and drive the vision of the performance media practices executed by Starcom in digital performance as well as digital media more broadly. You will be accountable for creating best practice and elevating our approach across strategy, activation, testing and execution. You should have a dynamic and passionate mind with a can-do attitude, the confidence to build relationships and agility to change direction quickly in line with Samsung.

To excel in this role, you should have strong digital expertise and a deep understanding of media, including how different channels work together. Experience in project management and working with DTC brands is essential, along with familiarity with platforms such as Paid Search, You Tube, Meta, and Tik Tok.

• Digital Market liaison — you will be required to quickly build strong relationships with key digital leads as well as specialist activation teams across our local Constellation markets
• Identify digital channel market requirements — through frequent formal and informal interaction, to identify local market digital knowledge gaps and leaning on Global/Regional channel experts to drive the production of relevant toolkits/best practise documents
• Digital Media Partner innovation — keeping on top of the GDD media partner developments and lean on Global/Regional channel experts to drive the production of digital Playbooks to support local market uptake of new/innovative formats including testing frameworks and results reporting
• Digital Network Connector — building your profile across our Constellation digital teams as a digital performance specialist to reach out to with challenges/opportunities and connecting those markets with other markets/global experts or others to better leverage the power of being a network to enhance the digital specialisms

• Ideally agency experience
• Experience in performance marketing and client services
• Previous or current experience PPC activation and planning
• Good overall knowledge of paid media

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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