Social Media Manager

Business Overview

XP Tavern is a premium competitive socialising venue located in Aldgate East, combining high-performance gaming, immersive cinema-style experiences, cocktails and vibrant group events.

Our aim is to create one of London’s most exciting social entertainment destinations by building a strong brand presence, delivering engaging digital content, and creating a venue people want to visit, share and experience.

The Social Media Manager will be responsible for developing and managing XP Tavern’s social media presence across multiple platforms. The role focuses on creating engaging digital content that showcases the venue experience, grows brand awareness, and drives interest in events and bookings.

This role is ideal for a creative and organised individual who understands how to build a strong social media brand through high-quality content, consistent engagement and performance-driven strategy.

This role combines office-based responsibilities with on-site activity at the venue.

The position requires office-based work two to three days per week, with the remaining time spent on-site capturing content and covering events when required.

The office is located within walking distance of the venue. When filming content, covering events or creating promotional material, work will take place on-site.

Occasional evening attendance may be required for content creation during events or busy service periods. Any such requirements will be scheduled in advance.

• Manage XP Tavern’s social media presence across Tik Tok, Instagram, Facebook and Linked In
• Develop and maintain a structured monthly content calendar
• Plan social media campaigns and promotional content around events and venue activities
• Ensure consistent brand tone, messaging and visual identity across all platforms
• Monitor social media trends and identify opportunities for creative content

• Plan and schedule regular content shoots at the venue
• Film and edit short-form videos including Tik Toks, Instagram Reels and social clips
• Capture venue atmosphere including gaming experiences, cocktails, food and events
• Develop creative content concepts and scripts
• Produce high-quality visual content aligned with brand identity
• Write engaging captions and social copy to maximise engagement

• Monitor and manage comments, direct messages and audience engagement across platforms
• Respond to social media interactions in a professional and timely manner
• Encourage user-generated content and customer participation
• Build relationships with followers, influencers and community groups

• Track and analyse social media performance using platform analytics tools
• Monitor engagement, reach and follower growth
• Provide regular performance reports and insights
• Adjust content strategy based on data and trends to improve results

• Minimum three years’ experience in social media management, digital marketing or content creation
• Strong experience managing brand accounts across Tik Tok, Instagram, Facebook and Linked In
• Proven ability to create engaging short-form video content
• Experience with video editing tools such as Cap Cut, Premiere Pro or similar
• Excellent written communication skills
• Strong organisational skills and ability to manage content schedules
• Creative mindset with strong attention to detail
• Interest in entertainment, gaming, hospitality or event environments

• Consistent delivery of monthly content output targets
• Social media follower growth across key platforms
• Engagement rates including likes, shares and comments
• Reach and visibility of content
• Audience growth and community engagement

• Base salary of £35,000 per year
• Free meal during shifts
• Team discounts