Penhaligon's, Social Media & PR Graduate

We’re looking for a Social Media Graduate with a strong Tik Tok‑first mindset to support the growth and evolution of Penhaligon’s global social media presence.

We are looking for someone who is deeply connected to the cultural zeitgeist—someone who closely follows fashion, art, culture, entertainment and internet trends, and understands how these worlds intersect with social media. This role will support not only Tik Tok activity, but also wider social, PR and talent‑led initiatives.

You’ll work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next.

• Support the day‑to‑day management of Penhaligon’s Tik Tok account
• Bring forward ideas rooted in Tik Tok culture, trends, sounds and formats, adapted appropriately for a luxury brand
• Support content planning and publishing across Tik Tok and other Penhaligon’s social platforms

• Create and edit Tik Tok‑first content (filming, basic editing and captions)
• Support reactive, trend‑led content when relevant
• Support the management of our Tik Tok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends

• Assist on editorial shoots involving VIP and talent, supporting teams on set
• Support the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptations

• Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities

• Manage and monitor social comments (with a focus on Tik Tok)
• Engage with the community in a timely, on‑brand and culturally fluent way
• Share insights on audience sentiment, emerging trends and cultural moments

• Stay closely connected to the zeitgeist, particularly across Tik Tok, fashion, art, culture, film, music and internet trends
• Regularly share inspiration, references and cultural insights with the team
• Contribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant ways

• Previous experience in social media, ideally within the beauty, fragrance or luxury industry
• Strong understanding of Tik Tok platform, culture, trends and formats
• Previous content creation and editing experience
• Strong collaboration skills, working cross‑functionally and supporting external partners
• Deep interest in fashion, art, music and emerging trends
• Highly organised, with strong prioritisation skills
• Comfortable dealing with complexity and ambiguity
• Strong attention to detail with sensitivity to luxury
• Results‑oriented and solutions‑driven
• Passionate about our brands and values

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package