Senior Own Brand Packaging & Product Designer

What you’ll be doing:

We’re looking for an Own Brand Product Designer to join the Bloom & Wild Brand & Creative team. Reporting to the Lead Physical Product Designer, this role sits at the heart of our own‑brand gifting proposition – designing the products and packaging that will define how Bloom & Wild shows up as a gifting brand beyond flowers.

As we grow our own‑brand multi‑category range, we need a designer who can translate product briefs into beautifully considered, production‑ready designs – and who instinctively understands that what we’re designing is a recipient experience, not just a package. You’ll work closely with the range and product team from brief through to production, originating design routes for new own‑brand products across Fresh Baked, Food & Drink, Home & Pamper, and seasonal formats.

You’ll be a confident design originator: capable of creating from a blank page, working fluidly within an emerging design system, and knowing the difference between the two.

This is a role for someone who is as comfortable with a print specification as they are with a graphics design direction decision – and who brings both precision and genuine creative flair to everything they make.

• Develop design routes for new own‑brand products from brief to sign‑off, across packaging formats including boxes, sleeves, tubes, wraps, tins, labels and more.
• Support the Lead Physical Product Designer in creating NPD visualisations and proposals for new own‑brand products and packaging.
• Collaborate with the creative and range teams from early development through to final production, ensuring design decisions are informed by format constraints, print processes, and material specifications.
• Work within and actively contribute to the own‑brand design system – understanding how colour, illustration, typography, and material choices interact across the full range.
• Art‑direct illustration commissions within seasonal projects – briefing external illustrators clearly, reviewing work against brand standards, and integrating illustration into the wider design with confidence.
• Produce accurate, well‑structured design files ready for art working and production.
• Manage multiple projects at different stages simultaneously, with clear ownership of timelines, priorities, and delivery points.
• Support the Lead Physical Product Designer in developing and codifying the own‑brand design system as the range scales.

• Graphic sensibility: You have an exceptionally strong eye for colour, composition, and visual hierarchy – and the ability to create powerful graphic combinations across colour, typography, illustration, and form. Not just the ability to apply a palette or follow a system, but the instinct to know.
• Creative confidence: You can originate design routes from a blank page and work fluently within an existing system. You know when to push creatively and when to hold the line on consistency.
• Commercial savviness: You think about the recipient and the giver in every design decision, and you understand the relationship between categories of design and pricing.
• Design skills: You have great packaging and product design experience and understand the print and production process end to end. You’re as comfortable with material and format decisions as you are with visual ones.
• Collaboration: You’re comfortable working closely with creative, range, and procurement teams – not just other designers – and you can hold your own in conversations where creative and commercial priorities need to be balanced.
• Pace and precision: You work with accuracy and speed under deadline pressure. You don’t let detail slip, and you communicate proactively when a decision is needed.
• Curiosity: You stay close to what’s happening in packaging, gifting, and premium food and lifestyle – and you bring that knowledge into your work naturally.
• AI, automation & tools: You actively use AI and emerging design tools as part of your creative process – accelerating ideation, exploring directions, and pushing the quality of your output, and it’s already part of how you work.