Play Ideation Internship

Job Description

Are You an Aspiring Ideator Looking to Discover New Play?

Join the LEGO® Group's Play Discovery team within the Creative Play Lab for a Paid Internship at our London Hub!

Are you driven by an unquenchable passion for discovering new play opportunities through early‑stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining our Play Discovery department this year, where creativity and imagination thrive!

Start date:

7th September 2026
Length: 4 months (until end of December 2026) with possibilities for extension
Commitment:
Full‑time or Part‑time

Creative Play Lab is an ambitious, future‑focused innovation hub inventing radical new play opportunities and never‑seen‑before experiences for LEGO® fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‑generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO® play remains at the forefront of creativity and joyful exploration.

We look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability‑building initiatives, and innovation Missions. Every day is different and you'll learn directly from a world‑class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

The Play Ideation team champions the exploration and shaping of early‑stage ideas and future possibilities. We turn 'what if?' into 'what's next?' by helping teams nurture emerging concepts and seed visions that can be felt, tested, understood, and communicated. We grow early sparks into visions for new play by cultivating a creative, collaborative, and playful environment.

• You must be a student or a 2026 graduate.
• You must already have the right to work in the UK for the duration of the internship period.
• We also encourage interns to have experience with at least some of the following:
  • Sketching
  • Concept Artwork
  • Graphic Design
  • Facilitation
  • LEGO® Model Building
  • Animation
  • Videography / Editing
  • Artistic hobbies - music, art, dance, design, fashion etc.
  • Cultural awareness - visiting exhibitions, researching, exploring, travelling

• Curiosity:
  Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason "why", digging for answers even when it's hard and never stop wondering "what if..."
• Bravery:
  Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren't well defined.
• Focus:
  Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing on a high priority task one week then focusing on developing your own independent curiosities the next.

We want you to bring all your energy, enthusiasm and experiences to work every day so we can achieve amazing things together w