Senior Creative Design Lead; Maternity Cover

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

This is a role for an exceptional Senior Creative Lead who is experienced in all areas of digital design and print. You are a key player in driving New Look’s brand identity.

Inspiring and mentoring a team, you will lead the Creative Design team to deliver the ‘New Look Feeling’ to our customers in ever new and exciting ways.

Collaborating with the other key creative stakeholders in the ideation and delivery of the creative strategy.

The Creative Design team produce all the creative collateral for the New Look Brand, across print and digital design. Including windows, store assets, website, home pages, CRM, editorial features, campaigns, and social media assets.

Based in our East London office and reporting to the General manager of Creative Operations. The Senior Creative Lead sits within the Customer team, specifically in the Creative team which includes the Creative content team, Art Directors, Creative Copy team, Production, traffic team, VM team and more widely across the product side of the business, the Design and Styling team.

We form an innovative Collective that concepts and delivers the brands creative vision.

The customer means everything to us. You might say we’re obsessed and we keep this at the heart of all we do.

Everything we create must have our customer in mind. We use data and insight to ensure everything we create is tailored to what our customer will be engaged with and inspired by.

• Supporting the Creative Director on the overarching and seasonal creative vision, including the ideation of the creative strategy. Delivering an exciting, consistent global brand
• Your key focus will be to lead the innovation and creative development of the Creative team.
• You will be responsible for a team of 6 including 3 direct reports.
• Ensuring they work together as one creative team and collaborate with all other functions to deliver the creative vision and give our customer that New Look Feeling. This means being proactive and keeping ahead of the curve when it comes to innovation, creativity and fashion
• You will thrive in a fast-paced environment concepting, delivering and managing creative to be used across all channels and constantly challenging yourself and the team to produce the most relevant and engaging creative for our customer in that channel.
• You will work with the General manager of Creative Operations on the critical path and ensure the team is aware at all times of the deadlines and given enough time to deliver great quality assets.
• You will drive the creative concept creation each season working with the Brand and marketing lead on the brief and delivering the concepts in line with both the creative vision and the critical path.
• You will be responsible for building out the seasonal creative campaign identity and toolkit with a focus on the digital channels ensuring strong & clear brand guidelines are created and adhered to.
• You will motivate and lead the BAU team to deliver strong creative across omni-channels that reflect the seasonal brand campaign.
• Delivering highly creative ideas, polished executions across print and digital with a strong attention to design detail and have an eye for applying the finishing touches.
• All work will show a high level of finesse utilising graphics, typography and colour.
• You are able to support your design rationale with solid design theory, industry knowledge and thorough understanding of fashion retail.
• Work closely with Creative Director, Head of Design/Design Managers to ensure the original Design direction is carried throughout the creative vision and execution.
• Build strong relationships with the BMD heads and attend all relevant meetings to concept and deliver creative.

• Previous experience of leading a creative design team in a fast-paced environment.
• Proven track record /experience of the key stages of the design…