Play Ideation Internship

Play Ideation Internship at
the LEGO Group The Opportunity

Are You an Aspiring Ideator Looking to Discover New Play?

Join the LEGO® Group’s Play Discovery team within the Creative Play Lab for a Paid Internship at our London Hub!

Are you driven by an unquenchable passion for discovering new play opportunities through early‑stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining our Play Discovery department this year, where creativity and imagination thrive!

Length 4 months (until end of December 2026) with possibilities for extension

Commitment Full‑time or Part‑time

Application

Please ensure your application is completed in English.

To apply, simply submit the following by Saturday 18th July 2026. Please do not risk missing this deadline as we will not consider late applications for this role.

Please attach the following items to your application as 4 separate .PDF documents. Applications failing to do this shall not be considered. Thank you for your understanding.

• An A4 size poster (landscape) designed by you to showcase why you think you are a good fit for the internship. You may use text, photographs, colour etc. to communicate your enthusiasm, talent and values.
• A current CV detailing your education and relevant experiences.
• A full portfolio showcasing a more in‑depth range of your work. This should include projects that highlight your interests, reflect your passions and demonstrate your hobbies.
• A bespoke cover letter (no more than 200 words) that tells us what motivates you to apply for this internship and why you think you’re best suited for the placement. If you can do or say something to help your cover letter stand out, then please do. We encourage you to be original and authentic to who you are.

About Us

Creative Play Lab is an ambitious, future‑focused innovation hub inventing radical new play opportunities and never‑seen‑before experiences for LEGO® fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‑generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO® play remains at the forefront of creativity and joyful exploration.

As an intern in our Play Discovery department, you’ll join teams dedicated to letting loose their creative curiosity and exploring new play experiences. You’ll unleash your imagination across a range of innovation missions, collaborating cross‑functionally to develop concepts into playable prototypes.

About The Internship

We look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability‑building initiatives, and innovation Missions. Every day is different and you’ll learn directly from a world‑class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

Meet the Play Ideation team

The Play Ideation team champions the exploration and shaping of early‑stage ideas and future possibilities. We turn ‘what if?’ into ‘what’s next?’ by helping teams nurture emerging concepts and seed visions that can be felt, tested, understood, and communicated. We grow early sparks into visions for new play by cultivating a creative, collaborative, and playful environment.

You must be a student or a 2026 graduate.

You must already have the right to work in the UK for the duration of the internship period.

We also encourage interns to have experience with at least some of the following

• Sketching
• Concept Artwork
• Graphic Design
• Facilitation
• Animation
• Videography / Editing
• Cultural awareness – visiting exhibitions, researching, exploring, travelling

What We’re Looking For

Curiosity Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason “why”, digging for answers even when it’s hard and never stop wondering…