Content Lead

Our Mission

Human time and effort is the rarest thing in the universe. The fact that so many people hate what they do for work is a disaster on so many levels. How many people live quiet lives of misery? How many generational talents do we miss due to circumstance?

Dex’s mission is to close the gap between Talent & Opportunity, we believe that work, and being productive, is part of the human condition, that regardless of AI, human passion, ingenuity and a desire to do things means that work will always exist.

We are building Dex to create a future where technology helps every individual to understand their strengths, interests and unique abilities, and to connect with opportunities where they can thrive, because more people doing things they love leads to a better, happier and more productive world. We are starting by connecting the world's most ambitious software engineers with the companies that deserve them.

As Content Lead at Dex, you'll write and publish everything that carries our name. Dex is an AI talent agent for senior software engineers.

You'll own Dex's channels: the website, social, email, our events programme and blog. You'll take a content strategy that already exists and turn it into a steady, high-quality output.

This is a job for someone who writes fast and well, and who thinks past the draft. The copy is half of it. The other half is knowing where a piece needs to land, what it needs to look like to get found, and what it should do to the reader once it does.

You'll work closely with Marketing, Growth, Design and Product. You'll have real autonomy and very little bureaucracy.

• Own the channels. The publishing calendar across site, social, email and the blog is yours. You decide what runs, when, and in what order.

• Write across every format. Linked In and X posts, campaign and event emails, landing pages, product and lifecycle copy, event pages and follow-ups, articles and explainers. A 90-word page and a 1,500-word argument in the same afternoon, both sounding like us.

• Think in distribution, not just drafts. Every piece gets planned around where it will be read: why a piece lands on Hacker News and dies on Linked In, which newsletters and communities our audience already trusts.

• Write for search and AI answers. We have a GEO and SEO spec built with our search partner: answer-first structure, extractable formatting, clean internal linking, author entity pages. You'll write to it and help us improve it.

• Multiply what we commission. We pay for long‑form essays. You turn each one into a fortnight of channel‑native content that doesn't read like a repost.

• Carry the events programme. Copy and collateral for our event series, before, during and after, and the follow‑up sequences that turn attendance into something.

• Work the numbers. Track performance and report back on the metrics that matter across our owned blog and organic social media channels.

• Use AI properly. Research, outlining, structuring, first passes, repurposing, quality checks. We'll give you all the Claude tokens you can use. We will not ship anything that sounds like AI wrote it, and we'll ask you how you draw that line.

• Guard the voice. You'll be the most frequent user of our tone of voice and audience research, and the person most responsible for whether it holds up in public.

• 4+ years writing in-house or at an agency, ideally for a technical or developer audience, ideally in a start‑up where you had to build the process as well as the output

• Genuine range across formats and lengths, evidenced by a portfolio of published work rather than a folder of drafts

• A real view on distribution: where our audience discovers, consumes and shares things, and what a piece needs to look like to survive that journey

• Working knowledge of SEO and how AI search surfaces content, enough to write to a spec and challenge it

• Fluent with AI tools across research, outlining and iteration, with judgement about where the machine stops and you start

• Commercial literacy. You can connect a piece of content to an outcome and look beyond vanity metrics

• Editorial judgement under your own steam. You can take a rough…