Associate Creative Director, Design – Ninja

About Us Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at Shark Ninja At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Associate Creative Director, Design – Ninja Brand

Location:

London Department:
Creative

Reports to:

Creative Director About Shark Ninja At  Shark Ninja, our purpose is to positively impact people’s lives in homes around the world. We create 5-star products that solve real problems and bring them to market with the same level of ambition.

Our creative team operates at the intersection of product, brand, and performance.

We are consumer-centric, digging for insights and iterating until we find what truly resonates.

We are product-led, where our innovation is the story.

We are idea-driven, building platforms and systems, not just campaigns.

We are increasingly AI-enabled, using new tools to move faster, explore more, and raise the bar.

This is a team that values speed, ownership, and craft, and expects creatives to operate as both thinkers and makers.

Overview We are looking for an Associate Creative Director, Design to help define what Ninja looks like next.

This is a role for a design leader who does not just execute campaigns. You build product identities, shape visual systems from day one, and create ideas that drive demand across the entire funnel.

You will partner closely with product, insights, and marketing from the earliest stages, influencing how products are positioned, named, and brought to life visually.

You think in systems, not assets. Platforms, not one-offs. Work that scales across every touchpoint and performs.

You are fluent in modern creative tools including AI and Figma, using them to accelerate exploration and iteration while maintaining a high bar for taste and originality.

This is a hands-on, player coach role. You lead teams while actively designing and pushing the work forward.

What You’ll DoDefine product identities from the ground up with product and insights teams

Work upstream to help shape product positioning and opportunity areas

Lead scalable campaign platforms and visual systems

Own the visual ecosystem across packaging, Amazon, DTC, retail, video, and social

Design for modern attention with platform-native systems

Create work that balances brand building and performance

Use AI tools and Figma to accelerate concepting and production

Act as a hands-on player coach leading by example

Mentor and elevate designers

Present and sell creative work to stakeholders

What We’re Looking For8 to 10 years in design or art direction at a senior or lead level

Portfolio showing strong conceptual thinking and visual systems

Demonstrated ability to define and launch product identities and systems from 0 to 1

Experience working upstream with product and insights teams to shape positioning

Ability to design across brand and performance channels

Strong instincts for social and motion design

Experience across packaging, DTC, Amazon, and retail

High standards for craft and visual taste

Fluency in Figma and modern workflows

Experience using AI in the creative process

You’ll Thrive Here If You Think like a builder, not just a designer

Care about creating demand, not just aesthetics

Can define and execute design systems

Push for stronger, more ownable ideas

Move fast and iterate often

Lead by…