YouTube Channel Manager

• We are looking for a You Tube Channel Manager with a passion for football, football culture and storytelling to work across content and channel output for a major football property
• This role sits within Two Circles’ ever-expanding Content capability, helping to shape, plan, review and optimise content for one of the world’s most recognisable sports brands
• Own the overall You Tube channel strategy for a premium football property across a whole season
• Shape how different content formats work together across the channel, including long‑form 16x9 videos, vertical 9x16 shorts, You Tube Community posts and live streams
• Set the direction for how content is scheduled, sequenced and deployed across the season, and how each format contributes to wider channel goals
• Brief, review and optimise long‑form, original and partner content throughout the production process, providing editorial, creative and strategic feedback from concept to final delivery
• Shape content ideas, storylines and scripts, collaborating with internal and external production teams to ensure alignment with channel strategy and audience expectations
• Review and optimise video packaging - including thumbnails and titles – for editorial and commercial content, resulting in strong performance on You Tube
• Analyse retention and performance data to provide actionable insights that improve the quality, pacing and effectiveness of future channel output
• Brief bespoke thumbnails and take a hands‑on role in creating templated thumbnails where needed
• Balance strategic thinking with practical delivery, ensuring content is both creatively strong and optimised for You Tube performance

• Renowned Team Days often throughout the year
• Performance Reviews every 6 months with discretionary salary increases
• Discretionary Bonus based on company performance
• Summer Away Days
• 23 standard days of holiday (+ 1 Birthday, +2 for a ‘Big Life Event’ and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2x annual kit drops
• Tickets to sporting events
• Lunch once a week, breakfast and continuous supply of snacks
• Private healthcare schemes
• Cycle to work scheme
• Learning and Development opportunities, including certification in certain areas

The chosen candidate should have a strong instinct for what works on You Tube, an understanding of football audiences and supporter culture, and the ability to work confidently in a fast‑paced, collaborative environment where creativity, judgement and attention to detail are essential

Strong editorial judgement and the ability to improve stories, hooks and pacing across video contentA strong passion for football, football culture and digital storytelling

Strong collaboration skills and the ability to work effectively with creative, production and stakeholder teams

Familiarity with thumbnail creation and basic design tools would be an advantage

Proven experience working on You Tube content, ideally for sports, football clubs, rights holders, broadcasters or major brands

Confidence reviewing content under pressure and giving clear, constructive feedback

Experience using performance data to inform content decisions and improve output

Flexibility to work to live football calendars and respond quickly when the channel or content requires itDeep understanding of the English domestic football landscape, its clubs, rivalries, narratives and supporter behaviours

Great understanding of You Tube best practice, including packaging, retention, thumbnails and titles