Editorial Content Producer | Lookfantastic

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. The Opportunity We’re looking for an Editorial Content Creator / Producer to create engaging, authoritative and platform-first content that builds audience trust and drives organic discovery across Look fantastic’s Content Hub, You Tube and social channels.

This is a hands-on role combining editorial, video production, content optimisation and social storytelling, with a strong focus on SEO, GEO and AI-powered discoverability. You’ll also manage the Social Producer, ensuring editorial campaigns are effectively translated into compelling social and video content.

What you’ll be doing

Create and produce high-quality articles, expert features, buying guides and educational content, from research and interviews through to writing and editing.

Develop You Tube and editorial video content, including scripts, storyboards, production briefs and filming coordination.

Repurpose editorial content into video, social and multimedia formats, working with the Social Producer to deliver platform-first storytelling.

Manage and develop the Social Producer, ensuring campaigns are effectively amplified across social channels.

Optimise content using SEO, GEO and AI discoverability best practice, including internal linking and topical authority.

Manage and maintain the Content Hub, refreshing existing content and identifying new evergreen opportunities.

Collaborate with SEO, Social, PR, Creative, CRM, Copywriters and external experts to support campaigns and launches.

Use analytics to track performance, identify optimisation opportunities and test new formats and storytelling approaches.

What we’re looking for Essential:

Proven experience creating digital editorial content, with excellent writing, editing and storytelling skills.

Experience producing You Tube or video-first content and managing creative production workflows.

Strong understanding of SEO and content optimisation, with working knowledge of GEO and AI discoverability.

Excellent organisation, project management and stakeholder collaboration skills.

Desirable:

Experience managing or mentoring junior creative/production talent.

CMS experience and basic video editing/production skills.

Experience with GA4, Search Console and SEO platforms.

Familiarity with AI tools for research, ideation and content optimisation.

What success looks like Success will be measured through high-quality content delivery, organic search and AI visibility, Content Hub engagement, You Tube performance, social amplification and efficient editorial production, alongside the effective management and development of the Social Producer.

Why Look fantastic?

This is an exciting opportunity to shape the editorial future of one of the world’s best-known online beauty destinations, with the scale, data, technology and commercial expertise of THG Beauty behind you.

If you’re passionate about beauty, digital storytelling, SEO and the future of search,…