Lead - Digital Copywriter

In short

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We're looking for a highly experienced copywriter to craft stories through our ecosystem.

As a Senior Specialist, you'll work closely with Digital, Brand and Product to deliver stories across  The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise, with a track record in crafting copy that's optimised for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
• A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
• Clear and compelling communicator - you're able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
• Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
• Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.