Creator Growth Lead

Creative Partnerships
· Full-time
· London (Hybrid), open to UK-based

Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 170 million people spanning 20 communities across the globe and reaching 1.6 billion users every month.

Our Creative Partnerships team runs the social presence of some of the best-known creators and entertainers on the internet, including ShxtsNGigs, the Sidemen, Josh Peck and Nancy Cartwright, growing their audiences, engagement and revenue across Facebook and You Tube.

This is a role for someone who lives and breathes creators and social:
Facebook first, You Tube close behind. As our most senior channel operator, you’ll own channel strategy across our whole roster of creator pages and lead the editorial team around them (video editors, static editors and content researchers), enabling them to generate, curate and develop content that drives followership, engagement, viewership and revenue.

Every creator is different, and so is every page. There’s no one-size-fits-all here, so you’ll chop and change constantly, and you’ll be trusted to own this area end to end: from how content is packaged, to how the team works, to what the numbers say we should do next. And as the roster grows, you’ll build the playbook that lets us take on new creators quickly without dropping quality.

• Build and run day-to-day content strategies for each creator’s pages, tailored to their tone of voice, audience and commercial goals, and built to scale.
• Stay ahead of the current Facebook and You Tube algorithms and turn platform shifts into practical changes in what we make and publish.
• Programme both short-form content and long-form IP, knowing what each platform rewards and how the two feed each other.
• Run competitor analysis, benchmarking our creators’ pages against comparable channels and formats to spot gaps and opportunities.
• Lead the onboarding of new creators, standing up the strategy, workflow and targets for every new page we take on and getting them growing quickly.

• Guide and lead video editors, static editors and content researchers day to day: setting strategy, briefing clearly and giving sharp editorial feedback.
• Make the calls on how content is packaged (hooks, titles, thumbnails, captions and cutdowns) with a keen eye for what makes a creator’s content travel.
• Own process and workflow management across the content pipeline, from post-production through to publishing.
• Wear many hats and get stuck in wherever the team needs you, so our creators’ pages stay profitable and keep growing.

• Report on and analyse the performance of the content you and the team put out, and turn those findings into next week’s plan.
• Set the growth targets for each page, and liaise with our partnerships and account side on evaluating each creator’s ROI.
• Help assess whether prospective creators are strong and scalable enough for us to work with.

• 6+ years’ industry experience in social media, channel or audience management at a publisher, agency, talent management company or creator-led business, including time leading editorial or channel teams.
• A proven track record growing Facebook pages and You Tube channels at scale, with a working knowledge of how monetisation works on both platforms.
• Editorially sharp: you understand tone of voice, know how content should be packaged, and can flex between creators without their audiences ever noticing the seams.
• Comfortable across both the post-production and publishing sides of content creation.
• Strong on process and workflow: you keep a multidisciplinary team moving without slowing it down.
• Data-literate: confident…