Part-Time Hybrid Social Media Manager

Industry: Fresh Flowers, Floristry & Wholesale

Job Type: Part-time

Part-Time Hybrid Social Media Manager

Location:

Nine Elms, London, SW8

Working Arrangement:
Part-time, Hybrid

Industry: Fresh Flowers, Floristry & Wholesale

Job Type: Part-time

We are looking for a creative, motivated and hands on Social Media Manager to join our team at a fresh flower wholesaler and florist based in Nine Elms, London.

The successful candidate will play a key role in developing and managing our online presence across multiple social media platforms. This is a hands-on creative role that combines social media management, photography, videography, content creation, video editing and digital marketing.

You will be responsible for showcasing our fresh flowers, ready-made bouquets, floral arrangements, products and day-to-day activities through engaging and visually appealing content.

The ideal candidate will have a genuine interest in flowers, floristry, photography and social media, together with a strong eye for detail and an understanding of what makes content engaging and shareable.

This role would suit a creative individual who is comfortable working independently while also being a collaborative team player.

• Develop and implement a social media strategy aligned with the company's brand, products and business objectives.
• Manage and maintain social media accounts across platforms such as Instagram, Facebook, Tik Tok and Pinterest.
• Create and maintain a consistent social media content calendar.
• Schedule and publish regular posts, Stories, Reels and other platform-specific content.
• Monitor comments, messages, mentions and engagement and respond appropriately.
• Keep up to date with social media trends, new features, popular formats, hashtags and relevant trends within the floristry, floral design and retail industries.
• Optimise social media profiles, including bios, profile images, contact details, links, highlights and other platform configurations.
• Ensure all social media accounts are correctly set up, connected and maintained.

• Photograph ready-made bouquets, fresh flowers, floral arrangements and other products for use across social media and digital marketing channels.
• Capture high-quality photographs and videos of flowers, bouquets, displays, deliveries, behind-the-scenes activities and the working environment.
• Create original, visually appealing content that reflects the quality and personality of the business.
• Develop creative concepts for seasonal campaigns, promotions, new products and special occasions.
• Produce content around key floral occasions such as Valentine's Day, Mother's Day, Christmas, weddings and other relevant seasonal events.
• Maintain a consistent visual style across all digital platforms.
• Select, edit and prepare photographs for social media and other marketing purposes.

• Film and edit engaging short-form videos for Instagram Reels, Tik Tok, Facebook and other relevant platforms.
• Edit footage into professional and engaging social media content.
• Add music, captions, text overlays, transitions and other appropriate effects.
• Develop creative Reel concepts that showcase bouquets, flowers, products and the team's work.
• Repurpose existing photography and video content into different formats suitable for multiple platforms.
• Stay informed about current video trends, audio, formats and editing styles.

• Develop ideas to increase brand awareness, engagement, followers and customer interaction.
• Research relevant hashtags, keywords, trends and competitor activity.
• Identify opportunities to increase organic reach and engagement.
• Monitor social media performance and make recommendations based on results.
• Support the development of promotional campaigns and product launches.
• Work closely with the wider team to identify products, services and stories that can be turned into engaging content.

• Monitor social media performance and key metrics, including:
• Reach and impressions
• Engagement
• Follower growth
• Video views
• Website or profile visits
• Content performance
• Audience demographics and behaviour
• Prepare regular social media performance reports.
• Analyse results and identify which types of content perform best.
• Provide practical recommendations for improving future content and engagement.
• Track performance against agreed objectives and targets.

• Maintain organised folders for photography, video, graphics and social…