Senior Social Media Manager

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.

We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility.

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we.

Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

We'relooking for an experienced Senior Social Media Manager who shares our belief in considered, modern style and knows how to translate the Varley point of view into engaging, social-first content.

You'lllead the strategy and direction of our organic social channels, bringing in-depth platform knowledge and a clear understanding of what drives performance on each channel.

You'llbe equal parts strategic and creative, with a genuine passion for social media and a strong eye for design.

You'lldecide how the brand shows up across Instagram, Tik Tok,Pinterestand emerging platforms, what we make and why, and how we measure success.

You'llensure all content is social-first, from formats and edits to graphics,copyand sound.

You'llalsochampioninnovation within the channel,identifying opportunities to evolve our approach and presentingnew ideasand recommendations.

You'llpartner with our in-house content creators to bring the strategy to life, setting the vision and making sure everything that goes live feels unmistakably Varley.

This role will work from two locations, our London office and also our Wandsworth studio.

• Own the organic social strategy across all channels, aligned to brand, product and commercial priorities
• Build quarterly and monthly content plans around collection launches, campaigns, retail moments and always-on storytelling
• Define channel roles, content pillars and formats, and evolve them as platforms and audience behaviour change
• Bring a clear social point of view to cross-functional planning, making sure social is built into campaigns from the start, not adapted at the end

• Partner with our in-house content creators to make content that'snative to each platform, from campaign shoots to always-on formats
• Set the standard for social-first craft, including hooks, pacing, edits, transitions, sound, on-screen text,graphic sand cover frames
• Translate our campaign,product and editorial content into multiple social formats, from short-form video and graphics to teaser posts, rather than simply resizing assets
• Find new and engaging ways to communicate the brand's point of view across our channels
• Build social needs into shoot plans and shot lists, and be actively involved in shoots, events, storeactivationsand brand moments to direct and capture content
• Work with the brand marketing team so creator content complements our own channel output
• Review and sign off content, guarding the Varley tone of voice and visual identity across every post,captionand comment

• Monitor platform updates, new features, emergingformatsand cultural moments, and assess their relevance for the brand
• Identify opportunities to evolve our content approach, including new contentseries, formats, graphicstylesand editing techniques
• Develop and presentnew ideasand test proposals, supported by a clear rationale and success…