Publicist, FMUK

Work Location:

London, 1 Stephen Street, United Kingdom

Work Location Type: hybrid

Reports to: Director of Communications, Fremantle UK

Contract: Permanent

Type of Work: Hybrid Working (3-4 days in office)

About Fremantle UK

Creating the Extraordinary, Together.

Fremantle is one of the world’s leading creators and distributors of content, with an impressive creative heritage that dates back over 100 years. As an independent group of producers, studios, talent and content makers, Fremantle is responsible for some of the most watched shows around the world.

In the UK, Fremantle has built a portfolio of industry-leading production companies, spanning unscripted, scripted and digital programming. These include Talkback Thames, Naked Television, 72 Films, Boldprint Studios, Dancing Ledge Productions, Full Fat TV, Red Planet Pictures, Arrow Media, Element Pictures and Wildstar Films.

Our Purpose

We are driven by a shared purpose of Creating the Extraordinary, Together. We tell stories that connect people around the world, reflecting and celebrating the diversity of the communities we serve. Through compelling and irresistible entertainment, we aim to engage, inspire and create meaningful cultural impact.

To achieve this, we bring together talented people from all backgrounds, experiences and perspectives both within our teams and across our productions. We are committed to fostering an inclusive culture and creating opportunities for diverse talent in everything we do.

The Role

The publicist works closely with the Director of Communications and the rest of the FMUK communications team to provide PR support for key programmes from across the Fremantle UK labels and companies. The person will be comfortable implementing PR strategies across key shows and delivering dynamic, creative and effective campaigns across target media (press, tv, radio, online) which put digital at the heart and will include a strong focus on non-traditional media.

The successful candidate will manage relationships with production, high profile talent, agents, PR’s, traditional and non-traditional media contacts, online journalists, social editors, bloggers, influencers and show contributors.

Main responsibilities

• To deliver strategic, proactive publicity for key programming generating widespread and favourable coverage
• To continually look for creative and innovative ways to increase positive coverage
• To be able to demonstrate digital PR campaigns that have generated widespread and measurable traction across social media (Twitter, FB, Instagram, Snapchat, bloggers and influencers etc)
• To organise and manage press days/launches/events/photo shoots/briefings with key talent
• To develop and maintain relationships with key media and other contacts
• To oversee unit photography and delivery of stills/picture packages, liaising closely with network picture teams
• To work collaboratively with colleagues in the social media and digital teams, ensuring all external communications is co-ordinated and cohesive
• Issues management – spotting potentially negative issues and working closely with the Director of Communications to prepare for them and react quickly to any issues as they occur and dealing with them in an effective and timely manner
• Establishing and maintaining effective communication and relationships with all production personnel, stakeholders, talent, agents and PRs

Skills and Experience

• An excellent news sense with the ability to spot and generate news stories, along with a strong understanding of the news gathering process in the written press, as well as radio and television
• Proven record of achievement in press and public relations - with some experience, ideally in TV/Entertainment, and demonstrable…