2D Graphic​/Product Designer; Softlines & Kids Accessories

About the company:

the company is the world’s leading interactive audio platform for children, with over 12 million Tonieboxes and 165 million the company sold globally. Our intuitive, screen-free system empowers children to learn and play independently in a safe and engaging way.

With a presence in over 100 countries and a diverse portfolio of ~1,500 the company across multiple languages, we continue to redefine how children experience storytelling and learning. Since our IPO in 2021, our global team of 630+ colleagues is united by a shared mission: shaping the future of play, learning, and imagination.

You as part of the company:

We're looking for an experienced Graphic/Visual Designer to own the design output of the the company Accessories portfolio. Reporting to the Director of Accessories, you'll be responsible for CMF direction across all categories, 2D asset creation, product renders, licensor approval submissions, and Style Guide stewardship. You'll work with in a structured product development process (PDP), holding the Responsible role across various design tasks — from initial ideation through to golden sample approval.

This is a role for someone who thinks in finished products that excite our target audiences, not just finished files. You understand that what you're designing will be held by a child, sitting on a shelf in a retailer in Germany, the US, or the UK, next to one of the most loved children's brands in the world. That context matters to you.

This role may NOT be a great fit if:

• Your background is primarily in UI/UX, Web, or Digital Product Design.
• Your experience is strictly in Hardlines or Industrial Hardware Design (e.g., plastic toys, consumer electronics, or pure hardware).
• You have no experience designing physical products aimed at kids, families, or youth lifestyle audiences.
• Your focus has been on managing external creative agencies or vendor design teams, rather than personally creating hands‑on 2D production‑ready artwork.

Your tasks and responsibilities will include:

Design ownership across the full PDPDirect CMF (Color, Material, Finish) for all accessories categories — Headphones, Nightlights, Bags, Shelves, Decoration, and more.

Build design briefs for ODM/OEM manufacturing partners and own the construction sample process

Lead first sample and golden sample approvals against brand and CMF standards

Manage Top of Production (TOP) sample reviews and sign-off Commission 3D packaging renders from supply partners and review against brand

Licensor management

Own the end‑to‑end licensor design submission process for all IP partnerships

Maintain the licensor submission tracker and ensure approvals stay on schedule

Build fluency with individual licensor style guides and maintain their application across the range

Brand stewardship

Own and maintain the Accessories Style Guides — the definitive brand reference for all categories

Ensure visual coherence across all accessories SKUs (across our entry, mid and premium tiers) in the annual pipeline with a distinctive connection with the broader the company product ecosystem

Maintain and organise shared drive documentation (samples, approvals, asset files, product catalogue)
Work closely with external agencies and the brand creative teams to ensure alignment and brand integrity

Cross-functional collaboration

Present design routes and options to Senior Product Managers who set commercial direction

Work in lockstep with the Senior Operations Lead on sample logistics, scheduling, and PDP coordination

Translate commercial briefs into executable design direction for manufacturing partners including our preferred outsourced operations partner.

What we are looking for:5–7 years of product design, graphic/visual design or packaging design…