Social Content Creator

Job Title:

Social Content Creator

Location:

Tottenham Court Road, London (Hybrid working - 3 days per week)
Type:
Full-time, PermanentA little about us….Bray Leino is a full-service brand growth Agency established in North Devon in 1973, with further offices in Bristol, London and beyond, servicing national and global B2B and B2C Clients. About the role....We’re looking for a social-first Content Creator who can take ideas from concept to camera to cut-down, fast. You’ll spot and reinterpret trends, present on-camera, produce street-style vox pops, and create content that drives community engagement and growth across key social platforms.

This is a hands-on role for someone who’s comfortable being both the creative brain and the person behind and in front of the lens.

What You'll Be Doing....Creative & Concepts:

Generate platform-native content ideas for Tik Tok, Instagram (Reels/Stories), You Tube Shorts and emerging formats.

Turn insights, trends and cultural moments into brand-safe, audience-relevant content.

Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth.

Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly based on what’s landing in the moment.

Collaborate with strategists and client teams to align content with comms objectives. Collaborate with creatives to bring bigger campaign ideas to life through social-first content and creator-led execution.

Production (Filming & On-camera):

Film social content on mobile and/or lightweight kit, ensuring strong framing, lighting, audio, and pace.

Confidently perform on camera in public settings (street, events, locations), staying natural and engaging even with distractions.

Create and perform comedy-led social content (skits, characters, scripted punchlines, comedic reactions), balancing humour with brand guidelines.

Create unscripted, in-the-moment content — improvise on camera, capture authentic reactions, and turn spontaneous moments (especially in public) into platform-native edits that still feel on-brand.

Run on-the-street vox pops end-to-end: approach the public, ask strong questions, manage permissions and keep interactions respectful and safe.

Capture “in the moment” content at shoots, brand activation, launches, live events and behind-the-scenes

Editing & Post-production:

Edit primarily in Cap Cut (mobile and/or desktop) producing fast, high-quality social cuts.

Add subtitles, motion, transitions, sound design and platform-appropriate pacing.

Create multiple variants (hook changes, different captions, aspect ratios, cut-downs) for testing and optimisation.

Apply basic brand guidelines while keeping content feeling native and not overproduced.

Community & Growth:

Support content publishing with community-first engagement: prompts, comment hooks and reply strategies.

Drive engagement by creating content designed to spark conversation and shares.

Feedback learnings from performance into future concepts (what’s working, why, what to try next).Trend & Culture:

Track emerging trends, audio, formats, creator styles and platform updates.

Quickly prototype trend-led content that fits brand tone, messaging and risk profile.

Maintain a trend bank and pitch weekly “what we should make next” recommendations.

About the Person….You’re a self-starter who’s terminally online, you’re a culture expert, an idea generator, and a creative partner to the wider agency.

You have a confident creative POV, but you’re not precious. You can iterate quickly and you love getting better.

You don’t just know the trends, you understand why they work.

You’ve made content that performs, either for brands or your own channels. You know what makes a hook land and what makes…